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Elevating a sportsperson isn’t any imply feat. My husband’s 14-year-old cousin is a budding badminton participant, giving us entrance row entry to what goes into the makings of a champion. For the previous few years, her life has revolved round steady coaching and tournaments across the nation and world.
Apart from teaching, relaxation, psychological energy, crucial exercise in her each day routine is meals. As a rising baby and badminton participant, she wants refuelling each few hours, with a robust deal with the proper diet. Her mom packs a number of dabbas (tiffins) for her to have all through the day, and accompanies her throughout each event.
On these journeys, she normally carries a journey cooker, completely different meals gadgets whereas battling the fixed wrestle of find out how to make tasty and wholesome meals for her throughout journey.
Equally, Prathima Viswanath additionally went via this dilemma as she appeared for various wholesome recipes to provide to her daughter, a tennis participant. The Hyderabad resident accompanied her daughter to varied African and Asian international locations, however struggled to make meals that may very well be carried for lengthy intervals of time — meals that isn’t fried or oily, but assembly the caloric necessities.
Over time, the 46-year-old mastered the artwork of fulfilling her daughter’s necessities vis a vis diet in addition to style by designing her personal menu. From chapatis infused with superfoods like moringa and ragi, or chutneys to hold, Prathima’s artistic juices flowed for her daughter’s well being.
However when her daughter went to the US to pursue her undergraduate diploma, Prathima felt a way of vacuum. Recognising the hole available in the market for ready-to-cook selfmade meals, she transformed her ardour for cooking with the common want for fast meals.
The mom of two was solely too conscious of the struggles that everybody faces as they grapple with the need to supply selfmade meals on this fast-paced world, the place time constraints are an inescapable actuality.
She turned her specialised recipes right into a packaged meals enterprise referred to as Ammamma’s with a imaginative and prescient to supply a handy answer to an on a regular basis downside.
Began in 2019 out of a 500 sq ft house by Prathima and her husband, Viswanath, with three workers, Ammamma’s has grown right into a enterprise with a turnover of Rs 6 crore within the 2023-24 monetary 12 months. From ready-to-cook chapatis, pooris, moringa and ragi chapatis, 4 completely different chutneys to savouries, the enterprise gives moms an opportunity to make meals on the go for his or her youngsters.
A handy choice in a fast-paced world
An MBA graduate, Prathima targeted on elevating her two daughters for the previous 20 years. Together with her husband working in Africa for nearly a decade, she single-handedly managed her daughter’s tennis schedule, tournaments, alongside along with her youthful daughter’s faculty and extracurricular actions.
“When my daughter acquired a sports activities scholarship to check within the US, I knew that the time had come for me to do one thing. Earlier, she was with me 24×7. My husband and I brainstormed concepts about what we may begin, however one factor was clear – it needed to be a food-related enterprise,” Prathima shares with The Higher India.
With over 25 years of expertise within the Quick-Shifting Shopper Items (FMCG) sector, Viswanath had a eager understanding of the market. Mixed with Prathima’s ardour for meals, they discovered the successful mixture within the ready-to-cook class.
“We wished to construct a meals enterprise as this can be a common want. In at the moment’s busy world, meals is accessible on the click on of a button, however that’s neither wholesome nor sustainable. Nobody has the time to cook dinner, however everybody desires easy, selfmade meals,” provides the entrepreneur.
Prathima began researching and experimenting with merchandise like curry paste and chutneys. She discovered that rising their shelf life with out including preservatives can be tough.
The one factor that stood out throughout her market analysis was the demand for fast chapatis.
Whereas adept at churning out chapatis for her household, she determined to equip herself with an expert certification from the Central Meals Technological Analysis Institute (CFTRI) in Mysuru.
The couple then invested Rs 10 lakh to begin the enterprise, which included renting the industrial house, equipment, and hiring workers. They spent the subsequent three to 4 months perfecting their chapati.
Prathima would make over 50 chapatis a day and distribute it to her family and friends. A number of months and hundreds of chapatis later, she discovered the successful mixture, resulting in Ammamma’s launch in April 2019.
The couple first began distributing their wheat chapatis in gated communities in Hyderabad and at motels.
Happy with the response, they subsequent launched their merchandise in trendy commerce shops. As we speak, they’re current in main retail chains throughout Telangana, Andhra Pradesh and Bengaluru; together with promoting on their web site.
Their different merchandise quickly adopted go well with. Prepared-to-cook methi chapatis, ragi chapatis, moringa chapatis, parotas, pooris, idly-dosa batters joined the roster together with snacks like murukulu, chakodi, boondi, and cow ghee.
Of this, their bestsellers are the ready-to-cook complete wheat chapatis, adopted by the idli-dosa batter and methi chapati.
Final 12 months, additionally they launched 4 chutneys – the well-known alam (ginger), coconut chana, tomato and peanut.
The largest satisfaction, Prathima shares, is the suggestions from clients, who come again for her merchandise.
Shruti, a working mother of two, says that the ready-to-cook chapatis are a lifesaver.
“I by no means discover time to make dinner for my youngsters as I work within the night. I’ve been utilizing these merchandise for a 12 months they usually save time, and are favored by my youngsters as effectively. There’s selection in addition to it’s wholesome,” she says.
Investing Their Life Financial savings
The largest problem in being in retail is the large funding concerned. Whereas they initially invested Rs 10-15 lakh, they needed to hold pumping in cash.
“Getting your product into a contemporary format retailer includes a big funding. Getting the proper distributors and convincing shops to inventory your product just isn’t a cakewalk. We have now pumped in nearly all of our financial savings into this which is greater than Rs 4 crore,” provides Prathima.
The danger appears to have paid off, because the couple are promoting over 50,000 chapatis each day with a presence in 800 shops in Hyderabad, Secunderabad and Bengaluru, boasting an annual turnover of Rs 6 crore in FY 23-24. The largest validation for Prathima is within the numbers, as they’re rising 40 p.c 12 months on 12 months, she claims.
In addition they plan to increase throughout India within the subsequent 5 years. They’ve expanded to a 6,000 sq ft manufacturing unit with over 130 workers now.
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“The highway to right here has not been straightforward. You want dedication and steady effort to construct a enterprise and obtain your desires,” she shares.
Edited by Padmashree Pande, Photographs Courtesy Prathima Viswanath
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