Home Self Care How To Create Excessive High quality Content material With out Overthinking

How To Create Excessive High quality Content material With out Overthinking

How To Create Excessive High quality Content material With out Overthinking


On this episode I’m taking you behind the scenes of what a content material creation day appears to be like like for me. 

First I share an replace from my drive into the workplace, chatting via what I’ve deliberate by way of content material creation and the way I’m excited about approaching it so I can get it achieved with out overthinking. And in my replace from the drive house, I reveal one thing sudden that occurred after I began working and the sensible issues I did to get much more achieved than I’d initially deliberate.

This episode was recorded in direction of the top of October and I hope it evokes you to have a productive day of making content material, prefer it did for me!

Discover the total episode transcript and present notes at samlaurabrown.com/episode428.

In This Episode You’ll Be taught:

  • The important thing to creating prime quality content material with out overthinking
  • How I created extra content material in much less time than I’d deliberate
  • How I setup content material creation in my Energy Planning
  • One thing I’d been procrastinating on and the way I lastly acquired it achieved

Featured In The Episode:

Work with Me:

My program Perfectionists Getting Shit Achieved (aka PGSD) teaches you my confirmed course of for getting out of your individual means in your corporation. It’s a 12-month program so you could have all the instruments, teaching and help it is advisable to turn out to be a productive perfectionist and obtain your 12 month purpose. Enrollment for our January 2024 cohort is going on from 8-12 December. To search out out extra about this system and be the primary to know when the doorways open, be part of the waitlist at present: samlaurabrown.com/pgsd.

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Hello and welcome to a different episode of The Perfectionism Undertaking. A podcast stuffed with perfectionism recommendation for entrepreneurs. My title is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own means and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionist Getting Shit Achieved group teaching program, which is in any other case often known as PGSD. And for much more perfectionism recommendation that will help you with your corporation. You may comply with me on Instagram @perfectionismproject.

Sam Laura Brown

At present I’m going to document a little bit of a day in alife episode simply to share with you what a content material creation date appears to be like like for me, and in addition a few of the issues I’ve been excited about in the meanwhile relating to content material creation, and the way I’m working via them, and the selections I’m making and issues like that. And I hope it’ll be useful so that you can hear about relating to creating content material on your personal enterprise on your personal advertising and marketing efforts. As a result of for many on-line companies, that’s a giant a part of the job is getting the phrase on the market and doing that by way of emails, social media posts, podcast episode, and issues like that.

So particularly for me at present, I’m clearly recording an episode proper now, although I’m technically, like that wasn’t deliberate, I simply felt like recording this on the driving force this morning. I’m driving into the workplace. So I’m planning to write down a bunch of emails or discuss that extra particularly, then I’m having lunch with my good friend, Jen. After which I’ve my weekly one on one assembly with Daisy. After which I’ve slightly bit extra time, about an hour and a half, earlier than I completed my day at 4. So I’ll be working from 9 until 4. After which most likely having lunch with Jen, my guesses for about an hour and a half, I might want to pump as properly.

And what I’m desirous to do, notably this morning, is to write down the emails which can be going to be a part of the welcome sequence that we’re organising. So one thing that got here out of the latest launch of perfectionist getting shit achieved was that we sort of realized that we didn’t have as a lot site visitors as we would have liked to hit the objectives that we wished to be hitting, and in addition that we weren’t nurturing the individuals who we did have in our world in the best way that we wished to, ie the worth that we wish to present without spending a dime to individuals who will finally turn out to be purchasers that folks won’t ever turn out to be shopper. That worth wasn’t on the state that we would like it to be. And there’s completely different causes for that.

I believe I wish to summarize {that a} massive half was simply that my mindset was not in a spot the place I used to be actually valuing what I do and sort of hadn’t realized that we had or I had via my content material creation, sowed seeds over a lot of years, many people a few years, and that we had been harvesting that so to talk from all of the content material that I had been creating, notably because it pertains to the podcast, but additionally e-mail, Instagram, and issues like that. And so after I initially stopped creating as a lot content material, and I used to be centered on constructing the enterprise in a means that will enable me to have time away from the enterprise in order that I may have children, my daughter, Lydia, the twins, that I actually wasn’t pondering as a lot about thought management, creating new mental property, teaching instruments and issues like that I used to be actually simply extra so in a mindset of like, I would like to determine methods to have this enterprise gonna be depending on me.

And that was a most important thought that has been informing the best way that I’ve run the enterprise and made choices for the previous few years. So when it got here to essentially like, I suppose, this time limit and and that launch, and also you see that we had had all this content material that had created plenty of worth and had folks focused on working with us. And that as I finished doing that there wasn’t actually an preliminary, like, impression of that, as a result of we had been nonetheless harvesting the seeds that I had beforehand sown. However over a interval of that occuring throughout three years, that it has meant that the quantity of individuals we’ve in our world, and the worth that we’re offering to these folks has slowly decreased over time.

And actually, it’s about like not getting your head if you concentrate on oh my god, I’ve to create like, such excessive worth and the whole lot needs to be new and unique and all of that. It’s actually extra so like, not being in that mindset of the whole lot needs to be new. I nonetheless am such a believer in republishing issues that you’ve got beforehand revealed as a result of not everybody even when they’ve been following you for a very long time. They haven’t remembered the whole lot that you simply’ve stated and most issues it is advisable to hear a number of occasions to essentially be capable of get it so even when they already intellectually realize it. All they do know it’s at all times like your finest particular person, your buyer that you simply wish to be serving to is the sort of one who is grateful for the reminder likes listening to that sort of factor I get.

So relating to this mindset, it’s not about like, the whole lot needs to be new and unique and from scratch. It’s simply am I offering worth with this. And actually, for me at this level being 10 years into content material creation, simply saying that I’d had my, I hadn’t actually been creating content material in the best way that I wished to be, and having the sensible recommendation and suggestions and issues like that it was nonetheless there. However it wasn’t on the quantity that I wished it to be. This isn’t about overwhelming pupils with homework and issues to do. However it’s actually simply, I suppose, me having a way of what’s the most dear lesson that I present and never feeling like that has been what I’ve been creating, as a result of I haven’t been having a thought that will have me create that I’ve been excited about different issues and like issues like I have to be a great chief, and all of this type of factor that has taken me out and doing my job.

And so this final lunch that we had actually simply confirmed me what my job is like, the place I do add worth to the enterprise. And I suppose now as properly does feeling secure to return to having the enterprise considerably depend upon me. And never being this mindset of like extra, it’s not an actual enterprise except it might totally function with out me like No, it’s okay. For have nonetheless be in a interval the place it’s relied on me, it’s nonetheless comparatively younger enterprise, it’s a means {that a} youngster such as you’re not like, oh my god, they’re not good at it but, as a result of they’re 4 years outdated. And it’s nonetheless depending on me like, after all they’re.

So all of that to say that relating to content material creation, I’m actually again in that mode. For the time being, it feels so good to be again in that mode. And actually, I’m spent, like, I’d say the final month I used to be taking a look at my energy planning yesterday. And I’ve coloration coded completely different classes of issues. And one factor I made a decision to do was actually have a definite coloration for after I’m planning. And sort of identical to not truly doing the factor, however I’m studying like excessive degree conversations, for instance, in regards to the advertising and marketing plan, after which a special coloration for after I’m creating the content material.

As a result of earlier than, I used to have a separate coloration for tremendous pondering and self teaching and that sort of factor. However then, in my calendar, after I have a look at it, it could appear like I had hung out creating content material, when actually I had hung out brainstorming content material concepts. And for me, I simply need to have the ability to ensure that I’m like doing the content material creation and hitting publish. As a result of that’s the place I’m at in the meanwhile, simply sort of like discovering my ft once more with it getting again within the groove. And never being in a mindset of like, properly, I’ve been at this for therefore lengthy like ought to identical to at all times be on and at all times be able to go. And identical to properly, I’m truly simply getting again in my rhythm. Right here’s this massive arduous factor to do. But additionally I don’t must shoot throughout myself, and simply be like, Oh, I ought to already be working on the highest degree always, it doesn’t matter what’s happening in my life.

So relating to just like the final month, it’s simply been plenty of excessive degree planning. And I wish to actually sooner or later have that take a lot much less time. And Renae, and I’ve simply been determining the advertising and marketing plan. And the brand new means that we wish to do launches and have been some choices that gained’t have to be made once more, we’ve simply sort of like I suppose, taken the ship, so to talk, and determined to love, steer it in a special route. This. That’s complicated. That’s not truly what’s occurred. However all of that to say we’re going to do a couple of foundational issues slightly bit in another way. However we’re going to be repeating these because the yr goes on subsequent yr, and having the launch be the identical format each quarter, in order that we’re not needing to make choices in regards to the launch format each quarter.

So what I’m doing at present is I’m writing emails for the welcome sequence. So we’re organising a adverts funnel, that’s going to have an advert clearly, that can take folks to an choose in web page. And other people will be capable of choose in for the stay occasions that we’re going to be doing in December at this level that I’m recording this I don’t know if I’ve introduced that but or not however stay occasion after which the perfectionism quiz. And it’ll be getting a collection of emails which can be going to be actually useful and sensible and the emails that I’m writing at present, so yesterday, I wrote the primary couple and I acquired teaching from Renae just about as a result of I used to be like, very a lot had my perfectionism handbrake on and out the entire thing.

And I may inform that I did. And I’m glad that I chatted about it with Renae as a substitute of simply internalizing all of it. However I simply sort of ended up on this mindset of like, these, like, I must sort of in these 14 emails that we’ve, like, seize, just like the core of what it’s that we discuss. And like, the whole lot, it’s sort of simply this concept, I talked about it earlier than about like protecting the whole lot, after I’m on this mindset of like, I must cowl the whole lot it is advisable to be actually strategic with what I’m speaking about. I don’t have a good time creating content material, and I don’t suppose it’s the very best content material that I create. And it simply feels, I suppose I’m identical to creating up, or like, reminding myself that I can belief myself to only share what’s high of thoughts for me. And that that will likely be useful to you. And that it’s going to all make sense.

Within the greater image of issues as a result of I’ve very a lot recently been in my head about like, I would like to ensure I’m protecting just like the core ideas and like, I can’t simply be not speaking in regards to the core issues I must, so as to add. It’s so humorous, as a result of we’re at all times speaking about perfectionism, which is in the end the core factor that I discuss, I weave it into the whole lot. It’s talked about all at house, however in my head, as a result of I’m not having the epiphanies about like, Oh, I’m a perfectionist issues like that, that I have a tendency to not share that sort of factor. What I’m excited about what kind of thoughts for me, and particularly if I’m not doing that many teaching calls, and I simply actually relying by myself self teaching that I really feel like I’m not truly speaking the important issues that somebody who’s new to our world who’s like simply having these first realizations, like I’m not mentioning about them, and simply assuming they already know them.

So I principally simply must get out of my head about that I nonetheless barely in that mindset, I can really feel that I’m I wrote out an inventory of the ideas I used to be having yesterday, as a result of I used to be simply circling round in my mind. And I wished to only get a great have a look at them. However it was like, I name it simply informed me about what’s high of thoughts, I’ve to and it’s actually nice to do that train the place it’s like, I can’t I’ve to, I have to I would like to love sort of filling within the blanks after that round a particular matter. And that can reveal thinkng that’s making it really feel like shit. So and creating plenty of resistance. So for me, it was actually simply the final word one was I can’t simply say what I really feel like saying. Like, that’s not strategic sufficient that it’s not like, not even skilled, however like, if it’s if I’m doing my job, then I’m not simply excited about what I wish to discuss excited about what could be useful so that you can hear about.

And in the end, I do know what I belief myself to say what must be stated. And like that, I’m simply gonna say that with out overthinking it, I do say like, I’m excited about the particular person on the opposite finish that I’m excited about the issues I have to be excited about to create actually worthwhile issues. It’s simply so humorous like, that my mind is satisfied that not trusting myself is the reply to prime quality content material. And trusting myself is simply going to guide me astray. And simply reconciling that once more. As a result of I’ve achieved that many occasions it identical to is in the end I believe the saying of it feels really easy. And it might’t be that simple. Prefer it means to be actually arduous. And the reality in addition to I get is difficult and plenty of methods as a result of it feels weak to share a lot by way of this quantity of content material and wish to share concepts and to have a stance on sure issues.

As an alternative of simply not creating many issues and having extra watered down opinions on what could be useful for somebody who’s perfectionist entrepreneur and what wouldn’t be useful issues like that, that it’s a lot safer to only let it’s arduous so I don’t have to provide a excessive quantity so I don’t should threat the rejection, disgrace, success, all of that sort of factor. And it’s identical to that’s the battle so to talk, that I see experiencing as soon as a day and within the morning I simply discovered myself like so in my head about Instagram stuff. And to me, that’s at all times fascinating. Like, why am I not excited about the precise factor that I’m centered on in the meanwhile, which is writing the music, emails, like, my mind needs to be like, oh, let’s take into consideration Instagram.

However in the end, I wish to be posting that constantly, once more, in the end understand how to do this. And you know the way to have it’s simple. And now I’m in my head about like, properly, it is advisable to have this type of construction, like, what sort of posts I do it what, what sort of time like, Okay, do like a, a picture that can have like a sort of only a one liner, just like the perfectionists energy ups that I learn, like that sort of factor. And I’ll share that, after which I’ll have like, slightly one minute video, and perhaps I’ll batch document these as a result of that’s what I comply with up to now, in order that I don’t should each day, and I work three days per week, sometimes, truly 4 days, in clinics few weeks, however I’m not working each day.

Additionally each workday. I don’t really feel like doing the story. Not that I must really feel like that. But when it was simple, I simply sort of like after I’m in a chatty temper. I batch report and actually identical to have that exit on completely different days. Additionally with that I’ve been excited about how tales, clearly, it’s simply so fascinating like that this type of actual time really feel to tales, not that plenty of it isn’t created in actual time. However after I’ve had the very best tales expertise, it’s been after I haven’t been portray in actual time. And I might document like all of sudden, seven infant minute issues I would like put a special shirt on or no matter.

And go in several areas of the home and issues like that. So it’s not wanting the identical, however on the similar time with the Kardashians, for instance. Or any of these actuality exhibits the place they’ve, like, seen what they’re doing to say with the Kardashians, such as you’re seeing what like Kim and Chloe a dialogue they’re having. After which it has there like speaking head portion had been in like they’re speaking about it like current tense, as in the event that they don’t know what’s going to occur. And as in the event that they’re in that second, and for instance, like Chloe at all times has utterly completely different hair, prefer it’s months later, it’s like six months later that they document speaking head half to Chloe has utterly completely different hair, and all of that.

And but, it’s nonetheless like a great viewing expertise, regardless that they’re speaking in current tense, and you understand, they already know precisely what’s going to occur, like your mind nonetheless is entertained by it. So anyway, all that to say, I really feel like, in case you have been placing strain on your self that prefer it has to at all times be within the second and that sort of factor, particularly with tales that it doesn’t, isn’t had lots of people do document plenty of issues all of sudden. After which like have it exit, as if it’s being recorded each day. So simply be placing strain on your self that they will simply take that strain off.

However I at all times say in my head about tales, I don’t wish to take a lot time. After which I’m like, What even is an issue with it taking time. Nonetheless sort of on this like, entitled power that I felt like I had been in the previous few months, it’s like, properly, I do know I can create worthwhile issues or individuals who like listening to it. So you understand, we should always simply have folks enroll, we should always have the podcast nonetheless have good obtain numbers and like simply that entitlement and sort of like counting on what previous me has achieved or not taking a look at what current me is doing actually took me out of feeling empowered about it and doing my finest work.

And so I can nonetheless really feel that that taste of entitlement of like, I shouldn’t should spend time doing this as a bit actually that like that’s such a giant a part of my job. Like, it’s like if after I was in accounting, like I shouldn’t should spend my time doing accounting, like doing this report back to collectors or no matter it’s like properly, but, like that’s your job. So it’s a giant a part of it. So yeah, we needs to be spending a while doing that. And so I believe I simply have had this bizarre view of the place my time needs to be going. And actually undervaluing the worth that I do create with the content material and that in some ways that’s the engine for the enterprise. If the enterprise a automotive like that’s the engine. And yeah, I simply nonetheless have this mindset of like I shouldn’t have it take a lot time which is fascinating excited about that now due to what I wished to speak about with about these emails that I’m gonna be writing at present.

So what we’ve achieved for our launch venture, is we’ve it in Asana, that’s a venture administration software that we use Um, there are others I click on up and issues like that, we use a Asana. And that’s how we’ve, like venture handle what must be achieved and when for various crew members not having to e-mail forwards and backwards about issues or slack like we’ve a spot for conversations about issues. So in the meanwhile, we’re organising the venture in Asana, and wanting to determine what our capability is the crew and ensure we’re not placing an excessive amount of on our plate, particularly since we’ve the tendency as perfectionist to be very optimistic, aka, anticipate plenty of ourselves be actually arduous on ourselves. And suppose that the whole lot ought to take just like the shortest period of time, it’s virtually just like the site visitors equal of once you estimate how lengthy it would take to get someplace.

And also you think about that it’s just like the midnight, there’s no site visitors, versus once you’re truly going and there is perhaps faculty site visitors, and also you’re stopping and beginning, like, that’s an actual estimate of how lengthy it takes to get there. However then we’ve this form of magical excited about, properly, you understand, I may need a very nice run at site visitors lights and no site visitors in any respect. So it’s only a 15 minute drive, not 25. So the alerts that we’re estimating how lengthy issues are going to be taking. And relating to the emails, I’ve estimated 45 minutes per e-mail. And that, yeah, 45 minutes for e-mail. And that, for instance, with emails, a few of them I can write in 10 minutes, and even 5 minutes, if I’m simply actually in sluggish.

However some emails, if I’m writing about one thing that I haven’t written about earlier than, like I’m sort of utilizing that e-mail to helped me articulate an idea, then it would take 45 minutes up to now, like, the place my perfectionism handbrake has been like, on two hours, three hours, 4 hours to write down an e-mail. So for those who’re that I simply know, like working in your perfectionism, after which actually like utilizing energy planning, and issues like that makes such a giant distinction. So you’ll be able to see when you’re overthinking, and you are able to do the self teaching, and all of that sort of factor. However in the meanwhile, 45 minutes is sort of my like, secure wager period of time.

And infrequently it would take half an hour or shorter. However what I used to be taking a look at this morning was I didn’t have I wished to have it’s plenty of a faster expertise. But when I wish to, like may I spend a while determining and figuring out how I get into circulation and the way I may write extra successfully. In order that it doesn’t take 45 minutes, as a result of in the meanwhile my writing course of is I’ll wait into it virtually like I’ll have a little bit of an thought of what I’m going to say and like the important thing factor to say. However then I’ll simply begin on the high. And I’ll write after which oftentimes, like I’ll write a couple of sentences. After which I’ll edit the primary one once more, after which I’ll learn all of it collectively. After which I’ll write a pair extra sentences. After which I’m sort of identical to modifying and writing on the similar time. And I do know, intellectually, from what I’ve realized about writing, that having your writing hat on and your modifying caught on on the similar time just isn’t the simplest solution to do it.

You’re sort of like process switching, regardless that it’s the identical process of writing your process switching. And in addition, it’s very arduous to have nice concepts, when you understand that an important thought goes to right away be judged and never sort of left slightly room to breathe into air out and to show into one thing else that it simply needs to be like an important thought proper from the start of an important sentence or phrase as a result of editor you is like wanting over your shoulder respiration down your neck being like, properly, that’s not adequate, we have to change that we have to advantageous tune it when actually, I do know that after I write in that means of modifying and writing on the similar time, that what I’ll do is I’ll excellent this sentence that finally ends up getting reduce simply because it doesn’t make sense to the larger image.

However as a result of I haven’t acquired that first draft out in that greater image view, then I’m treating each sentence as a sentence that will likely be saved in. After which like discovering the right phrase. After which typically I’m like, okay, that entire sentence isn’t for this e-mail or isn’t related right here. And so take away it. So what I used to be doing the break up after I was preparing was watching a few YouTube movies that I come throughout a few months in the past is about methods to write higher, I’ll hyperlink them up within the present notes for those who’re . One was about thoughts mapping. I haven’t watched the total factor but however the different one was nearly methods to write in a means that’s like the primary draft. After which once you write the primary draft you actually just like the goal is simply to get the primary draft full. And if there are any issues it is advisable to construct up, you simply put slightly placeholder that such as you’re not going away to search for a quote, or to seek out any data you’re.

So say for instance, after I’m writing, I is perhaps wanting to incorporate particular examples of what say overthinking would appear like. So say that is perhaps that it takes you want 60 minutes, proper Instagram caption is taking quarter-hour that I’ve plenty of examples on the highest of my head for that sort of factor. However then typically I don’t have an instance. However I wish to ensure that I’m being particular. So as a substitute of getting to only sit there and give it some thought, I would like simply write xx, xx, xx, and I do know that I’m going to come back again and write one thing extra particular that or simply write the obscure factor in brackets. So I can come again and make that obscure factor extra particular, in order that I can identical to get it out. So that you do this first draft, then the second draft that you simply do, is including in no matter must be put in these placeholders. So for those who do must go and search for a date, or a quote, or a fax, all you do want so as to add extra particular language, issues like that, that you simply do this if it is advisable to add headings, subheadings, and issues like that, you go and do this then. And ultimately, he was saying it’s actually about discount, such as you’re subtracting issues.

So as a result of that first after you’ve simply written in a extra like, slowly, virtually sort of means, then the subsequent half is de facto about, like what’s related and like, the is that this sentence obligatory. And I like to recommend as properly like, relying the place you’re at with writing issues like at first, you simply want to love write, hit publish, write, hit publish, after which as you go, you’ll be able to advantageous tune the bits the place like, does this sentence, add one thing. As a result of for those who spend so lengthy in your head about it, and also you’re not publishing, the publishing, it makes all of the distinction, moderately than like creating quite a bit in non-public, after which wait till it’s adequate. Like simply having your concepts meet actuality. It’s so highly effective. So I wish to have you ever doing that. I wish to be doing that. I’m doing that.

So just a bit reminder, sidenote on that. To only be aware of the place you’re at. And, yeah, so that you’re taking a look at every sentence and ask your self like, Is that this obligatory, and that like entire thought, I suppose, killing your darlings that you simply may need, like, that’s what I discover arduous to identify. Whenever you write like, that is like the very best thought or the very best sentence or like one thing that like turning phrase, like I really like phrase smithing. And like, doing that sort of factor. I’m the individual that if somebody’s like, I must strive a resume like stated, like, I’ll write it, I’ll write your resume, I’ll write a canopy letter, like, I really like writing that like, particularly in the event that they’ve already acquired a draft, like I’ll do deplete. I’ve achieved plenty of these in my spare time through the years.

So I actually take pleasure in wordsmithing. Or like, if Steve’s like, I’ve this e-mail I must ship as much as the builders about no matter, no matter it’s. I’m like, okay, yep, I’ll like, take a look at it and simply sort of articulate it extra. And I really like doing that. So typically you’d should delete a sentence that you simply love. And that’s arduous. However in the end, once you’re pondering not about how good you look or sensible you sound or your self, however excited about the particular person on the opposite finish, that sentence you like is perhaps complicated or overwhelming, or simply not obligatory. So yeah, doing that. After which with the third go, it’s identical to, taking a look via a motorbike, you understand, is there any means I could possibly be extra particular or like at a special in a special instance, however like, identical to that last examine over after which publish. And I really like how he was like, I do go over it thrice. Like there’s first drafts, second go, third go, publish, and having that mentality about it.

In order that’s what I’m going to be experimenting with at present. And as I stated, I’ve budgeted in my energy planning 45 minutes for every e-mail. And which means I believe on the time I’ve, it’s about 4 emails that I might have written. And I already know one of many emails I wrote yesterday that it felt so good writing once more. However one of many emails that I wrote that I would like to love I wish to simply return in and like, make it make extra sense as a result of I didn’t wrap up the thought. It’s sort of identical to left hanging. And it wants like two extra sentences, however I’m going to do this on the finish and never like go in and simply sort of be sharpening that one’s and however what I’m desirous to do is have that first go, second go, third go method and and have half-hour per e-mail. And so from 9 until noon, that will be six emails.

So that’s have a writing block. And I imply, you concentrate on that 3d meal up three hours is a good period of time to be centered and doing that work. However I really feel like I do have that potential, like I’ve developed that. And I say it like that, as a result of I’ve quote, some PGSDers on, like, what’s affordable to anticipate of your self relating to focus and deep work and the way lengthy you are able to do that sort of work for. And it’s one thing that you simply develop over time. And so for those who’re not being productive proper now, and you then’re like, Okay, properly, I’ll have a 4 hour chunk of extremely productive deep work, the place I’m actually centered, and within the zone, after which I’ve an hour break, after which I’ll have one other 4 hour session, like, that’s quite a bit. And even for people who find themselves very skilled with all of it, that’s quite a bit, most of us simply sort of may have one most important deep work session, there is perhaps two, nevertheless it, I believe it takes some stamina to do this and apply. To try this, you would undoubtedly develop it over time, however to not anticipate that from the get go.

That’s not real looking or affordable. In order that’s my plan, let’s have that three hour block to provide six emails in that point, I’ve a sense, I’ll truly be capable of do some greater than that. However I believe what I’m going to do is simply say, six emails. And if I end it earlier, than I end it earlier, moderately than Okay, perhaps I can write some additional the subsequent week some extra in. So I can do this on the finish of the day, write some extra, however perhaps I’ll simply mirror on what labored about that course of. It didn’t actually work at establish, why will we not like what was useful about that didn’t get and transfer on to one thing else that I’ve. Or simply have a minute. In order that’s my plan. I’m about to park and it’d be actually good to meet up with Jen as properly. And each time I talked to her, it’s at all times bubbly. And I additionally at all times have the very best enterprise thought. So that will simply be a pleasant solution to spend my lunch and stay up for that. So yeah, I will provide you with an replace when I’m driving house about how that every one went. And yeah, I’ll speak to you later.

Okay, so I’m driving house from work and desirous to let you know the way the day ended up going as a result of it didn’t go as deliberate, it went even higher. And so I believe it’s such an important matter to speak about is when to alter your plans, and being open to new and higher prospects about methods to accomplish a consequence. However nonetheless having the plans in place, so that you simply don’t begin the day feeling overwhelmed and like you haven’t any thought what to do or the place to start out. And typically we may be on this mindset of like, I don’t know precisely what’s concerned, or perhaps there will likely be a greater solution to do it as soon as I begin, so I can’t actually plan. And I’m simply such a giant believer in having a plan, as finest you’ll be able to. After which having plenty of work potential and adaptability, and room and charm with that plan. To be able to actually be your most artistic, you’ll be able to actually have the construction and the flexibleness, you want to have the ability to do your finest work.

And so after I went into at present, as I consider I informed you, that I had deliberate to write down six emails, and to comply with that format I’d talked about about with modifying of getting three passes via. And so after I set to work, after I acquired to the workplace, I to start with, created a couple of issues for Instagram tales. And I’ve simply actually been desirous to guarantee that I’m identical to, displaying up and and form of rethinking it, particularly since that’s what we assist folks do and meet us actually residing that and being an instance of that’s such a robust factor. So I simply created a couple of issues, I let it’s simple. I posted on tales. After which I sat down to write down the emails as deliberate.

And when it got here to this, I used to be writing these emails for the welcome sequence I had, I arrange a timer for half-hour for that first e-mail that I used to be going to be writing, which was the third within the sequence. I’ve written the opposite two yesterday. And as I used to be writing, I used to be excited about the content material that I’ve already created up to now emails that I’ve already written, that wouldn’t be speaking what I wished to speak, as a result of I’ve been at this for a very long time. And I’ve been speaking about the identical matter. And so relating to particularly a welcome sequence, I’m going to be saying related issues are an analogous introductory issues that I say when somebody enters my world about like, Okay, right here’s why productiveness issues. Right here’s what it means to be perfectionist and like what it is advisable to learn about that and that sort of factor. Like, right here’s who I’m.

So, as I used to be writing, I used to be like, Oh, I may repurpose, and was so fascinating that this morning, I used to be saying that I’m actually desirous to be like content material creation mode, not desirous to repurpose issues. And if there’s a time and a spot for that, I’m actually desirous to create like that, like a few of these subsequent scenes, so to talk. And it was simply so fascinating this morning, after I was doing the emails, and I believe simply actually feeling like in a spot of self belief. And I believe a part of that was simply from recording the episode this morning. And the primary a part of this episode, and identical to letting myself discuss what was high of thoughts to me like not being in my head about or like getting getting out of my means about it, that that spurred me on to be extra self trusting.

And so after I was doing as I name, it doesn’t actually make sense to write down these emails from scratch after I’ve already written them earlier than. And we additionally like these emails that anybody on our e-mail listing who joined within the final two years, or no less than the final yr, wouldn’t have seen any of those emails. They’re ones that had been from 2021. And that apart, just like the emails, accomplish, what must be completed. And in addition with the launch and with the opposite issues that we’re engaged on, and me feeling like I don’t have sufficient time to do what we wish to do. Whereas I do have sufficient time if I work out a special solution to do it. And this is the reason I really like with energy planning and like being particular about what the end result of that point is. To be able to assist your self discover higher methods to get that if that’s out there to you.

So for instance with this I get my energy planning was the variety of the e-mail after which written and so I might realize it’s not simply me like write emails. I had half an hour for I name it WS for welcome sequence dot after which the variety of the e-mail. And we quantity issues like this on the again finish in order that as a crew, we had been speaking, as a substitute of claiming, oh, you understand, the e-mail I despatched out on at the present time that had this topic line, we are able to simply say, Okay, did e-mail, Ws 9 get scheduled sure or no or no matter. Like, it simply makes communication looking for an e-mail, like the whole lot a lot simpler as soon as we began doing that.

So I had as a substitute of like, how, for those who had time blocking, you’d write, like, e-mail, write emails, for instance, simply having it’s half-hour or damaged down into the person emails, for like WS dot three, written WS dot 4 written to that means, as I’m going, I can replace my energy planning with my little tweaks that I’m doing to mirror roughly how lengthy it took me, I did slightly examine mark emoji. So I get like that dopamine hit of getting take one thing off. And by the top of that, I understand how lengthy it takes me to write down an e-mail. And due to this fact going again like this, how I can choose how lengthy it takes me to write down an e-mail is as a result of I’ve information about how lengthy it takes me. And I do know what overthinking appears to be like like for me in my energy planning. And within the second, I do know what it appears to be like like, to not be overthinking. And all of that simply from the info I’ve from my energy planning and having that apply.

So when it got here to writing my emails, and like having, as I discussed that three hour block of time, I believe ultimately, I ended up writing for like two hours 55 like engaged on it in whole. Then I caught up with Jen for a bit. She’s out of my workplace at present, which was very nice. Subsequent to me. So we had a chat for slightly bit. However in any other case, I used to be writing the emails. And what I used to be capable of do, as a substitute of writing these six emails in that point, after which needing on Saturday, my subsequent work day to be writing six plus two, I would want to write down six extra emails. So that will take me three extra hours on the weekend, that I used to be capable of write the remainder of the sequence. So I wrote from e-mail three to e-mail 14, moderately than e-mail three to e-mail, six, and truly ended up writing an additional e-mail as properly, simply from having that self belief, that flexibility, workability, and actually simply having the ability to be resourceful.

And clearly, there are occasions the place, like, you do must create one thing new. However it’s simply so fascinating that when you’re in self belief, it’s so a lot clearer, like okay, properly it is smart to, you understand, use one thing already created right here, or it is smart to do the brand new factor right here. Versus after I’m not in self belief about it, I may be extra inflexible with it. Like I do know, I ought to repurpose the whole lot or I shouldn’t repurpose something and like very a lot in that every one or nothing mindset about it. So it was enjoyable to only expertise that and be like, Okay, I can like, just like the teaching Renae was giving yesterday prefer it, there’s nothing actually flawed that you would say like, it’s simply every e-mail, as a substitute of pondering of it, like, you understand, it is advisable to cowl the whole lot and like, have this stuff being a sure on it, identical to you’re simply creating slightly mindset shifts for them. And like trusting your self that like you know the way to do this, you’ll be able to truly do this. So identical to, do your factor.

So with that in thoughts, I used to be identical to, Okay, properly, I can simply have this previous e-mail, and I edit this bit, or that bit like a few of them, I up to date fairly a bit as a means that I’ve mentioned sure ideas, chain has, like, evolves over time, with extra expertise and training extra folks. However plenty of it was nonetheless, like good as was. And I simply barely wanted to edit it in any respect. And I simply trusted myself to know, when do I replace it? When do I preserve it the identical? And extra. So I believe what helped me be within the self belief was simply excited about the particular person on the opposite finish of those emails, and notably, after I’m excited about the one that’s by no means heard from me earlier than, by no means, like doesn’t know something about me. They’re somebody who’s new, that it’s like, properly, why would I simply rewrite one thing? I’m going to be saying it virtually precisely the identical means. I really feel prefer it’s completely different to the e-mail they wrote yesterday the place I’m articulating one thing in a brand new means.

And like creating the message that I share and like iterating upon it, versus like there are some issues like what it means to be a perfectionist and like what that’s about that I’ve up to date that time up to now as I’ve realized extra about it, however at this level, like I don’t have any main updates on that core philosophy round it. So I can simply share it in the best way I’ve already shared it earlier than and never must spend my time rewriting it. Simply because I believe and it needs to be new, or it’s higher for I not too long ago wrote it or issues like that. In order I stated, in that point, I ended up writing these emails and throwing an additional one in there. So when Renae is taking a look at it, she may select, like, have sort of a little bit of flexibility on her finish, if one of many e-mail like I didn’t wish to have that one in there. So anyway, I simply added that additional one, as a result of was really easy to do.

After which I pumped and truly, after I was pumping, I repair a difficulty with my laptop computer. And that has been plaguing me for months. And thanks to my dad for serving to me with it. He’s most likely listening. So thanks a lot. However with and I wished to say this, as a result of our PGSDers as properly, I believe it was Erica talked about not too long ago about like having he simply have little tech points, or I believe for her display, like her monitor, there was a difficulty with our laptop, and it was hurting her eyes. However she didn’t repair it for ages, and she or he was getting complications, after which it was like, principally, you sort of get so far of like, I ought to have already mounted it. So then it’s actually embarrassing, I haven’t achieved it sooner and all of that.

So I used to be sort of in all of that, who proved this that. For the final, I don’t know, 4 or 5 months, there was some replace I made to my laptop in some unspecified time in the future and zoom stopped working. And I attempted a couple of various things to repair it. That didn’t work. Very mounted minded tech stuff typically. And identical to, it’s too arduous, I might moderately identical to create a workaround, even when it’s inconvenient, moderately than identical to fixing it, or like getting somebody to assist me repair it. So being in that mounted mindset about it, I didn’t even suppose like, I would simply inform dad about it. And he loves tech stuff and like is joyful to assist and might identical to assist me repair this difficulty.

So as a substitute, I simply was like, I’ll use my outdated laptop computer for zoom, which we use for teaching calls we use for crew conferences, principally each work day, I’m needing to be on zoom in some unspecified time in the future. And so as a substitute, I wanted to both like go on my telephone, which is de facto annoying, and like, it’s inconvenient in comparison with being on the pc and having the ability to share your display and factor, or happening my outdated laptop computer, which can be annoying, for varied causes, as a result of I’d like sharing the display and that it hasn’t acquired the whole lot and no matter. So I’ve for months been like utilizing my Zoom laptop computer and I discussed it to Renae a few weeks in the past. And I can’t bear in mind what she stated, however principally was like, like, what are you speaking about, why don’t you simply repair it, like work out like, you understand, you would have a tech particular person come out and you understand, they arrive out to all of the individuals who need assistance, certainly yow will discover somebody to get this repair. And I used to be okay.

I really feel saying I would like them to love do one thing about it. After which due to that, I ended up mentioning it to dad who was like, Okay, right here’s what you are able to do and being tremendous useful and like googling issues, and no matter. After which I didn’t do something with the recommendation he gave me for a couple of week. It was simply in my thoughts of like, I would like to do this factor. However I actually, prefer it appears sophisticated in life. So humorous anyway, it’s actually like, however no, I ought to, I ought to be capable of do this myself and like so simply that that line of pondering of like I ought to shouldn’t be capable of do it. Like stops you from doing it and getting the assist you to want. So anyway, after I talked to dad yesterday, I used to be like, Ah, simply actually procrastinating on on fixing this zoom difficulty. Can he come over and assist? And he was identical to, properly, you would simply do it. Like, as in like, let me simply stroll you thru it once more. It’s fairly easy.

And in order that was actually nice to get that little little bit of teaching. And so while I attempted it, it didn’t work. Message dad, hey, right here’s a state of affairs then he replied with like, Okay, do this. After which at present after I was pumping, I used to be like, Okay, I’m gonna strive the zoom factor and get it mounted. And I attempted it and it labored. And the aid of that but additionally the like that perfectionist like, why ought to I’ve achieved 4 months in the past 5 months in the past, and never being in my very own means about it, however that doesn’t assist me to be in that mindset. So I’m simply specializing in the, the nice feeling of having the ability to use Zoom usually once more, to not have to hold round my outdated laptop computer or have my Zoom laptop computer however anyway, for those who’re in that state of affairs the place there’s like I wish to name it a pebble however there’s there’s one thing that has been like niggling at you want slightly inconvenience that you simply’ve set to work round for therefore it’s not so dangerous. However in the end, such as you’re not being who you wish to be by not fixing the issue.

Prefer it felt incongruent to me to have this zoom laptop computer difficulty, no matter, that I wasn’t fixing. And simply letting myself be inconvenience frequently. So it simply feels so good to have that repair into have identical to, achieved it. Prefer it simply didn’t really feel good to be procrastinating on it and having that at the back of my thoughts. And so even like, in my, my non work time, I actually been simply looking out for, like, why are these little pebbles and inconveniences that I’m coping with that I may identical to, take the identical psychological power and time required to do the work round and simply truly clear up the issue and truly additionally remind myself via that have that I’m resourceful. And I don’t must identical to it isn’t on this mindset about sort of self pity. And I Oh, it’s such a giant ebb and I don’t have time. Like, why do and I should have this mounted. And if it was another person, I might ensure that that they had it mounted. So like, I’m not gonna preserve letting myself should cope with that. In order that’s only a aspect word. However her palmed and I had that achieved. After which I messaged Renae, to have a good time, after which had lunch with Jen. And we went to a Vietnamese place close to the workplace and had it about like content material creation programs.

And like, that was very nice to only have a chat about all of that, and listen to about how processes, and programs and but all of that sort of factor. So we had lunch for an hour and a half ish Oh, no, truly, it was simply over an hour by the point I completed pumping. And I’ve my weekly name with Daisy, which was actually good. After which I had a name with Renae. And we talked in regards to the asana venture, and the emails that I had written. And in addition simply with that, as properly like simply to share that, as a crew in the meanwhile we’re engaged on. Like our communication with one another within the sense of like truly speaking actual time as a result of for some time, particularly with me, like having the children and like not being as out there as I had been beforehand, that we had been actually in a mode of like working asynchronously, as in like the whole lot was via Asana.

And there wouldn’t be actually any actual time conversations or calls with one another, that it was all via looms, which is sort of a video that you simply document, and somebody can watch later and watch it at double pace, and many others. However you’re sort of speaking to folks, however you’re probably not having that interplay. And so I believe from that, and from like, a couple of years of doing that, that as a crew, we’ve been in a mindset of like, sort of like why we’re all working solo, however like alongside one another. However you understand, if we’re combating one thing like as a substitute of like, for those who’re in an workplace bodily, to love, Hey, can we like, chat about this for a minute, I’m getting caught right here, we simply sort of not talked about it to one another, or simply attempt to clear up it ourselves or, like, make assumptions about like, Properly, I’m certain they’ve thought of this factor. And like not figuring out one another thought processor, I’m certain they’ve thought via why, you understand, it wouldn’t be higher to arrange on this different means. They usually’ve determined to not. So I’m not going to say it as a result of I’m certain they’ve considered that, when truly that hadn’t been considered.

After which two individuals are coping with a system that doesn’t actually work for both by way of issues like asana and air desk and setting issues up. So we’re identical to, engaged on bringing again in, just like the stay interplay and remembering that we are able to message one another and we are able to leap on calls. And that’s a part of the job. And it’s not like, we have to at all times be sort of simply working by ourselves. So Renae, and I ended up having a name at present, which we hadn’t deliberate to have on Saturday, nevertheless it made extra sense to have it at present. So I simply shuffled round my energy planning and what I had deliberate in order that we may do this this afternoon. So I had that decision with Renae. After which I wrapped up and it was identical to, I really feel like in plenty of methods an ideal workday for me of like chatting to different folks like getting to speak to Jen and Daisy and Renae and us like in every of these conversations. I suppose Jen’s was barely completely different however nonetheless on the similar time I had epiphany is about various things however transferring issues ahead and simply feeling that like empowered feeling of getting a plan for methods to get one thing achieved after which discovering a good higher means which then freed up time for future me and like.

Simply all of that sort of feeling. After which ending on time, driving house as deliberate. And simply feeling like, I suppose, yeah, a number of cups, so to talk, or fill by way of like, creating after which connecting with different folks. And, yeah, I simply really feel actually nice. So I really feel like that’s all I actually wish to share with the remainder of this. However only a reminder that like to provide your self the chance to overachieve on one thing. And for those who had it in your thoughts that it wanted to look a sure means, like particularly how this morning I used to be like, Okay, I’m going to strive like, writing with this, like, you understand, first draft, and many others, I ended up not doing that, as a result of it didn’t make sense. As soon as I already had the primary…. The draft that like, I suppose I primarily did it within the sense that I edited it, with out overthinking it. However I didn’t do it the best way I had deliberate, however I let the thought of evolve.

And I didn’t turn out to be connected to all that is what I stated I might do. So I’ve to do it that means. And I simply suppose perfectionist, we are able to simply come unstuck. And we both suppose like I’ve to do the plan precisely as I had stated it could be or if I can’t, there’s no level even planning as a result of a plan may change that and large a part of being productive as a perfectionist, is de facto permitting your self to create a plan, after which change the plan as required. And I simply love as properly with the best way that we do energy planning that the easiest way to see your perfectionism arising is thru your actions, and having a software that permits you to do this.

And in addition I really like and I suppose what I skilled at present in the end, is having a software that enables me to see after I’m out of my very own means, and actually see that I’m discovering a greater means and being progress minded about it and being self trusting about it. And identical to that, actually like that, seeing it proper in entrance of me in my calendar, right here’s how lengthy I believed it could take if I used to be out of my very own means. And truly it took half of that point or like in that point credit score and twice as a lot, as a result of I found out a solution to get much more out of my very own means with it. So it’s simply actually reaffirming, to see that and to have that. And I believe as properly like a part of enterprise. Such a giant a part of it’s that it’s an extended recreation.

And that if we’re pondering in issues in a really brief time sort of means that like if we you understand, write an e-mail at present, we should always get us up from it tomorrow sort of factor that we don’t truly, like get to attain the long run objectives as a result of we’re so centered on the brief time period and due to this fact so simply disheartened when issues don’t immediately work. However relating to having, such as you obtain these long run objectives, or me obtain my long run objectives, it is advisable to have issues alongside the best way and like a system that helps you retain going that will help you see the progress you’re making. And actually really feel that accomplishment moderately than feeling such as you’re working from this countless to do lists, or there’s over scheduling calendar that you would by no means even stick with, even for those who’re a robotic, since you’ve simply been so optimistic about how lengthy the whole lot would take.

And that you may even have a lot extra motivation to maintain going and to maintain displaying up and doing the amount of labor wanted and doing it for lengthy sufficient like an extended sufficient time interval. That it does truly work as a result of you could have your energy planning like your notably as properly like your persistence log and your weekly evaluate and like all of that there to point out you that you’re making progress even when it’s not but mirrored in your income, or mirrored in your follower account, or mirrored in all of these metrics that we wish to enhance immediately. So I really like that like at present, I simply actually felt that sense of accomplishment, even after I don’t truly get to see the advantage of that work but that I get to have that.

That sense of satisfaction in my work that sense of completion. Like I’m not ending at present for the like, oh however there’s nonetheless all this stuff on my to do listing like in my energy planning like. I solely had in there what I might have time for what I didn’t have time for. Like I had talked about that assembly with Renae and I modified my energy planning I’ve moved it to a different day. So I do know okay, that’s approaching Saturday. So it’s like, it’s on my psychological load. I’m not driving house pondering like, oh, when are we going to do this factor? And I ought to have achieved it at present and like, No, I simply I do know what I’m going to do it I do know there’s sufficient time to do it. As I’m going house I simply know I may be so current with my household, like when Steve and the children and simply, yeah, I’m not having to marvel about when issues will get achieved, and I can simply belief that I’ll comply with the plan that I’ve.

And if issues change, I’ll replace the plan and have conversations that must have an all of that in order that we are able to do in the end what must and if issues have to be deleted altogether, that we are going to work out what that’s and have that deleted. As a result of typically, all of us put in duties in our calendar that don’t truly must get achieved, and really feel important. And once we begin working, or we’ve that greater image perspective, we realized that that isn’t wanted, or it’s not wanted but. So yeah, with all that stated, at present, it was an important day. And I hope you’ve loved this episode and simply listening to about how my day went and the way it all performed out. And I hope it’s impressed you as properly to only let your self do issues differently and know that that’s not ease, like being dangerous for not following your plan or no matter. Like that’s actually for my part, what productiveness is, is having that plan after which having the knowledge to alter it and there’s a greater means or when one thing else comes up. I hope you having a good looking day and I’ll speak to you within the subsequent episode.


for those who discovered this episode useful, I simply wish to shortly share with you the place energy planning as a software matches into the method of being a perfectionist who’s getting shit down of getting out of your individual means. So energy planning is a productiveness and self teaching software that I developed for myself and for my perfectionist entrepreneur purchasers, since you want one thing sensible that will help you truly be productive. I’ve talked about it earlier than, why to do lists don’t work for perfectionist, why time blocking doesn’t work for perfectionist, these productiveness strategies simply make us get in our personal means.

And what we wish to do is get our perfectionist mindset working for us as a substitute of in opposition to us. However let’s speak in regards to the full image. With regards to getting out of your individual means. There are three steps and that is what you’ll grasp inside my program. However there are three steps to plan correctly as perfectionist, then comply with via 80% of the time, relaxation with out guilt and repeat. If you end up doing that it is possible for you to to create sustainable productiveness and success for your self. So I wish to let you understand that enrollment for PGSD goes to be taking place very quickly. We do a quarterly enrollment. I’ll let you know extra about that in a second.

Perfectionist Getting Shit Achieved is a 12 month program, as a result of you’ll be working in direction of a 12 month income purpose and utilizing the PGSD course of to attain that, and we wish to just be sure you have all the accountability and help and instruments and training to get there. In order that’s why you’ll have 12 month entry to this system. And we do enrollment quarterly so that you simply turn out to be a part of a quarterly cohort neighborhood. So for instance, for those who’re in our subsequent cohort that’s a January 2024 cohort, it is possible for you to to rather more simply meet different like minded entrepreneurs, then in case you are simply going about your corporation and probably not having a methods to work together and actually get to know different people who find themselves such as you who’re combating the identical issues engaged on the identical issues and have the identical wishes.

So with PGSD, we’re enrolling for that January 2024 cohort in December. It’s taking place from the eighth to the twelfth of December. So to seek out out extra about PGSD, and to affix the waitlist, I extremely advocate doing that. Go to samlaurabrown.com/pgsd You’re gonna be the primary to know when the doorways open, and we will likely be ensuring you are feeling totally supported in your resolution about whether or not or not PGSD is for you and which cohort makes probably the most sense for you primarily based on what else you’re engaged on in your corporation. In order that’s samlaurabrown.com/pgsd however I’ll hyperlink that up for you within the present notes.



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