Odisha’s Isak Munda, a each day wage labourer has turn into an web sensation together with his YouTube channel.

When COVID struck the world, Isak misplaced his job. “I labored as a each day wager and earned about Rs 250 a day. However when the COVID-19 pandemic hit, incomes even that quantity halted,” he says, including that he felt helpless as he had to determine a strategy to feed his household.

So when he heard that one can earn cash by making movies on YouTube, he determined to strive it. He began making movies of him consuming numerous conventional Odia delicacies.

Isak uploaded his first YouTube video in March 2020 the place he may be seen consuming rice with lentils, greens, tomatoes, and chillies. “Initially, no person watched my movies, however slowly, folks began visiting my profile,” he shares.

Quickly, one in every of his movies the place he relishes basi pakhala — a fermented rice dish common in Odisha — went viral and bought him over 20,000 subscribers.

“It was a dream to see my movies being watched within the US, Brazil, Mongolia, and so forth,” says Isak, who’s now a social media star, additionally praised by Prime Minister Narendra Modi in Mann Ki Baat.

“In the present day, I earn about Rs 3 lakh when my movies carry out properly. I purchased a laptop computer for enhancing my movies and in addition a second-hand automotive. In the present day, I’m giving my household a life that we by no means even dreamed of,” he shares.

Edited by Pranita Bhat