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Zazie and Kristi are joined by TikTok star Jennifer Malawey (Dizzy Dancing
Canine) who shares her secrets and techniques about the right way to use social media to assist canines.
By Zazie Todd PhD
Watch episode 14 of The Pawsitive Put up in Dialog on Youtube or beneath, pay attention through your favorite podcast app (together with Apple, Spotify) or beneath, or scroll all the way down to learn the highlights.
About this episode
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On this episode of The Pawsitive Put up in Dialog, Zazie and Kristi are joined by canine coach and influencer Jennifer Malawey. Jennifer has a CTC from the Academy for Canine Trainers and a Licensed SA Professional coach who works on separation anxiousness circumstances, and she or he places out incredible content material on canine coaching on her social media and Youtube. She joined us to share her secrets and techniques about the right way to use social media to assist individuals find out about canines and canine coaching.
Jennifer talks about how she comes up with concepts for content material creation, and
how a lot work it’s to place a video collectively. We be taught what she thinks are the
most vital issues to get throughout about canine coaching. And everyone knows that
social media can have its downsides, however we ask Jennifer about what she finds
most rewarding about it. We additionally get her ideas for getting extra engagement on
social media.
Then we chat in regards to the books we’re studying. This episode, we suggest:
All of the Devils Are Right here: A Novel (Chief Inspector Gamache E-book 16) by Louise
Penny.
Why Fish Do not Exist: A Story of Loss, Love, and the Hidden Order of Life
by Lulu Miller.
The Invention of the Fashionable Canine: Breed and Blood in Victorian Britain by
Michael Worboys, Julie-Marie Unusual, and Neil Pemberton.
Jennifer Malawey is a
dog-trainer-turned-content-creator. She at present works with Intuition Portland
as a conduct marketing consultant and social media supervisor, in addition to partnering with
manufacturers within the pet house and doodling on her personal TikTok channel. When she’s not
working or lovin’ on her canines (Dizzy, Keely, and Pizza), she will be present in
her backyard, on the lindy hop dance ground, or in a e book.
Observe her on social:
Highlights of the episode
Z: You are
lively throughout very many alternative [social media] channels, and you’ve got some
incredible content material that we have been previous to this interview. And there
are so many issues you’ll be able to say. So how do you resolve what you suppose are the
most vital messages to get throughout on social media?
J: That is a
that is a tough one, since you’re proper, as trainers there are 1,000,000
issues that we predict are vital and we wish to get throughout, and when it comes
to any social media channel there is not any proper reply. I feel the way you resolve is
actually doing a little introspection and deciding, what are the issues that get you
most fired up? I used to be requested by a mentor at one level, what are the issues that
you would similar to rant about for days? What are the issues that make you
indignant? Or what are the issues that you simply simply cannot shut up about throughout the
complete scope of canines and conduct? And fascinated with that was type of like how
I used to be capable of slender my focus.
So for me, I
selected to try to give attention to the truth that canine coaching can and must be enjoyable for
you and the canine, simply bringing out the enjoyable. As a result of I feel everyone, trainers
included, will get type of slowed down the drudgery of it typically or disappointments
and issues. There’s at all times methods to carry enjoyable again into it, and I feel that
retains individuals going. In order that was one of many largest issues for me.
After which if
I might select a second, it is that there are such a lot of alternative ways to coach,
and we all know there are trade-offs. With all the things in life, there are
trade-offs. Velocity is one thing that may inspire some individuals, however there are
issues that you simply lose out if you go for the quickest choice to your objectives. And
so there are the issues that hold me within the sport and hold me having enjoyable and
eager to work with canines, and wanting to coach my very own canines. These little
issues, the little sparks of their eyes… My Chihuahua’s doing zoomy circles
on the mattress proper now!
These little
issues that typically are laborious to place into phrases, the magic of canine coaching,
you do not get that if you go for the speedy choice. And so I simply type of
sum it up within the idea of gradual magic. Generally there are stuff you solely get
if you do it the gradual means. And in order that’s one other factor that I actually attempt to
convey in my content material.
“Any query that will get repeated rather a lot is ideal for making content material about. And you may reuse these on a regular basis as a result of you realize all of us want repetition.”
Z: I like
that. Gradual magic like gradual canine coaching, type of just like the gradual meals motion
the place you get extra enjoyment out of your meals in case you take your time over it.
J: Precisely.
Z: I like
the thought of enjoyable too as a result of what’s extra enjoyable than having a Chihuahua doing
zoomies in your mattress principally! That is the beautiful factor about canines is not it?
After they’re completely happy I feel it brings us a lot pleasure and a lot enjoyable as nicely.
J: Undoubtedly.
Yeah, I imply watching them be completely happy is like the entire level of getting canines in
my opinion.
Okay: For positive.
I feel one thing that Jean [Donaldson] says, that is related to primarily
all coaching, is that nobody will get canines to extend the drudgery of their lives.
And it is true, and I feel it is vital as canine trainers that we acknowledge
that having enjoyable is just not a minor facet.
J:
Completely yeah.
Okay: One in every of
the issues that I beloved watching a few of your movies earlier than we talked, was that
you might have so many several types of movies, and it appears to me that you’ve got a
lot of actually enjoyable concepts. And I puzzled ,how did you provide you with these concepts? Like
placing collectively a specific sound with a specific kind of canine coaching, or
the music, otherwise you’ll be doing one thing foolish and you realize, I like it. I like
that type of creativity actually, I discover it actually pleasurable to observe. So does
this simply come to you? Do you search it out? How do you provide you with all of
these concepts?
J: That is
type of a tough query. I’ve an thought of the right way to provide you with concepts reply.
However for me personally it is also been the journey of type of beginning out as simply
a canine coach, to being a coach and a content material creator was… I’ve type of my
complete life, my backstory, I’ve suppressed my artistic aspect. And I’ve theories,
after studying about studying concept or conduct science, that rising up with
quite a lot of punishment suppresses conduct and suppresses creativity, and so I
suppose that. And my household may be very artistic, they’re all artists, and me, I am
like, nope have no of it.
And so it
was solely inside the previous couple of years that I used to be like, creativity is a ability. And
I am not going to get to precise it if I do not begin exploring it. So for me
this has additionally been a journey of self-exploration, of letting go and simply having
enjoyable. We will come again to enjoyable! You realize, it is type of like letting
your self behave and simply do stuff, attempt stuff. In order that’s the private story
reply.
However in phrases
of the right way to hold developing with concepts, as a result of that is the factor about social
media, you need to hold exhibiting up. When you do not, like I’ve gone by
durations the place I simply cease posting for some time, then you realize your viewers
stops exhibiting up. So it is vital that you simply hold these artistic juices
flowing. So I’ve a type of an inventory for once I’m not feeling that artistic
inspiration, the place can I’m going to provide you with concepts.
“That is a part of this creativity studying course of that I am on, studying the right way to inform higher tales.”
Generally it
is simply the random viral sounds that you will see as you are scrolling by,
and you may simply be like oh, there is a means I can apply this to my content material. However
concepts can come from wherever, and so a part of it’s simply mindset and remembering
to maintain your eyes open. Inspiration actually will be any wherever. If you happen to look
across the room, one thing will come out. You may get concepts sparked in
dialog whether or not that is with purchasers or with household or mates or full
strangers on the road, you realize simply one thing that folks say, nicely it is
like one thing occurs in your mind, like oh okay that may very well be one thing. And
typically you do not know the place it is gonna go, you simply know that possibly if I’m going
down this highway it’s going to grow to be an thought.
However then you definitely
can go and scour your remark part for issues that your viewers has stated,
or go to different trainers’ remark sections and discover out what are individuals asking a
lot of instances, like if you see repeat questions. Or from your individual purchasers, any
query that will get repeated rather a lot is ideal for making content material about. And also you
can reuse these on a regular basis as a result of all of us want repetition, proper?
And
typically we comply with creators which can be in utterly completely different fields and
they’re going to have nice concepts. That is an excellent place to go for inspiration as nicely.
Or simply studying a e book, watching a film, prefer it’s actually wherever. Concepts
can come from wherever.
Okay: One in every of my
favourite varieties of blogs that I write is what I secretly name a revenge weblog. So
if I see an thought or see any individual saying something–and individuals might be very
strident after they’re speaking about dogs–and they’ll simply be saying one thing
that is completely false. And so as an alternative of arguing on social media, what I like
to do is I like to jot down a weblog that is very constructive and chirpy and completely happy and
simply utterly slays the argument. It makes me really feel actually good in type of
like a background evil means. Do you ever try this? Is there ever like, I am doing
a revenge weblog?
J: 100 per
cent. I feel that is such an effective way to go about it, as a result of you realize there’s
at all times the toxicity that may are available if you’re on social media. So discovering
methods to keep away from it however meet that want of sharing what’s the correct
data, simply getting it on the market, as a result of typically it is like a numbers
sport proper? And in case you go and also you search any random canine matter, it nonetheless feels
like as we speak that there is a lot extra misinformation than correct data.
So simply placing out the data that you really want on the market, simply to stack the
deck, is an effective way to go about it.
Okay: For positive.
Z: Yeah. I
suppose that is an effective way to place it. And I like that you simply stated that you simply additionally get
concepts from following content material creators in different fields too, as a result of for myself
in addition to clearly following numerous canine and cat accounts, you will not be
stunned in any respect to be taught that I comply with quite a lot of writing accounts and e book
accounts, and I get inspiration from these which can be related to the pet discipline
and writing my weblog and so forth as nicely. So other than the canine coaching stuff
what other forms of accounts do you prefer to comply with to get concepts from?
J: Effectively I
do not comply with accounts particularly for concepts, it is like what I am fascinated about
that pops up from the algorithm. And quite a lot of the issues that are typically actually
related in like a deep wound type of means are, like I get quite a lot of romantic
relationship kind content material, communication amongst people, quite a lot of like ADHD and
autism type of content material pops up for me. That that type of factor tends to be
psychology principally.
Z: Yeah, and
I feel quite a lot of that human relationship stuff can be so related to our
relationship with canines, as a result of quite a lot of the ways in which we deal with canines appear to
need to do with the ways in which we’ve been handled as children maybe or have seen
different individuals deal with children, and I feel that influences individuals quite a bit. Okay
so you have talked about the place you get your concepts from. When you might have an thought I
can see that you simply produce some actually incredible content material, so there have to be rather a lot
of labor that goes on behind the scenes to be able to put these collectively. How a lot
time do you spend enhancing or doing coaching setups to make movies on your for
your content material?
J: A lot
time!! Like it’s its personal full-time job. And it type of relies upon in case you’re
making like actually brief kind content material or utilizing a viral sound simply to do like a
foolish video. Generally it may go tremendous fast, however truthfully more often than not… And
in fact there is a studying curve, and for me I am nonetheless on that journey of
studying the right way to do my very own enhancing. However I clocked it at one level and I used to be like,
Wow, it took me a full hour to utterly end up what ended up being one
minute of video content material. And it is an insane period of time, no less than early on.
So if doing
the precise enhancing is not your curiosity or your forte, it is positively one in all
these issues to rent, delegate, as a result of it’s its personal job really. And I imply as
far as like for me, it type of has turn out to be my very own job. The ratio of how a lot
coaching I do versus how a lot time I spend creating content material has utterly
flipped the scales. I spend far more time doing that content material now than working
one-on-one with purchasers. So you realize, everyone can select how a lot of every
they wish to do I suppose, in the event that they’re moving into that. However yeah, it is rather a lot
of time.
Okay: It appears
to me prefer it’s actually a means of telling tales. I feel once we’re
watching movies on-line, we’re watching little tiny items of tales, and
tales are such a human means of navigating and studying and type of enjoyable.
So I feel there’s one thing very cool to me about watching little tiny items
of tales, however that you have created so rigorously, you realize. It isn’t like, you
know there are some nice movies that you would be able to watch about canines which can be simply
like, I videoed this and it was 30
seconds, however that is not essentially what we’re speaking about. We’re speaking
about these actually rigorously edited movies that simply type of draw you in, like
they’re telling this little tiny story.
J: Yeah. I
imply I’ve some very undigested ideas which have been developing for me
these days that relate again to the concept that for people, something that is vital
comes again to a narrative, tales are form
of the end-all be-all. Like nothing will get to us until it’s indirectly a
story. And that is once more a part of this creativity studying course of that I am on, studying
the right way to inform higher tales. Yeah so it is a very acute statement from you that
like that is actually the essence of what it’s and what makes a video good.
Okay: And I
suppose the enhancing factor issues far more than individuals notice in the event that they have not
achieved any video enhancing.
J: Yeah,
yeah. I imply gosh, I nonetheless really feel like I’m nonetheless such a newbie, there’s so
a lot nonetheless that I’ve to find out about the right way to edit, however for me it has been tremendous
enjoyable.
Okay: How a lot
coaching do you do beforehand? For a few of them I feel it is only a shopper that
you are working with, however a few of them it appears way more such as you’ve possibly
written storyboards and you’ve got concepts, you understand how it is gonna go.
J: Yeah,
yeah. I’ve had a number of several types of codecs and for positive, a few of them
I am like I’ve to coach a brand new process for my canine beforehand. What I might actually like
to start out doing extra of is getting video clips of the coaching course of to make
tutorials and issues like that. And that is humorous with canine coaching, as a result of a
lot of instances a extremely vital a part of it’s I need individuals to have the ability to see
the canine’s physique language. Like what do they appear to be after they don’t know
what you are asking of them, you realize? And typically in case you pre-train a process and
then you definitely wish to return, and like okay we’re gonna do the first step and two now,
however they actually already comprehend it, then it seems to be completely different on digicam. And so it is
difficult typically. You find yourself having to simply repeat a bunch of stuff, and
typically you are like, okay nicely we’re simply gonna get a number of second clip as a result of
all I would like is that this step two proper now, and we’ll throw it collectively in a video
later.
But it surely’s
humorous. I imply as a content material creator and particularly if you wish to do like form
of vlogging kind tales, you do type of have to finish up repeating quite a lot of
stuff. You are like, oh that was an excellent second, I did not get it on digicam so
we’re simply gonna fake and do it once more. It is a bizarre, bizarre life proper?
“I selected to try to give attention to the truth that canine coaching can and must be enjoyable for you and the canine.”
Okay: Proper. So
what do you like coaching essentially the most along with your canine? In your movies are we seeing
principally your canines, or are we seeing quite a lot of your shopper canines as nicely?
J: It is
principally my canines nowadays. Once I was going by the Academy [for Dog
Trainers] I did not have a canine, and I felt like I used to be the one weirdo who was
turning into a canine coach and I did not have my very own canine. After which I adopted my
first canine Dizzy in 2019. I might had him for six months earlier than the pandemic hit,
after which simply inside a span of three years I went from having zero canines to
having three canines. So there’s heaps to coach with the three of them. The factor I
love most is engaged on cooperative care. I like grooming my canines. I imply it is
enjoyable for me, however I additionally suppose it is nice bonding time as a result of typically you realize
life will get actually busy and typically our canines can really feel uncared for or no matter.
And having that as simply an vital time that we get to spend collectively the place
they’re getting my full and undivided consideration. They like it and on prime of
that I get the satisfaction of understanding that I am setting them up for a lifetime
of being much less careworn when stuff must be achieved to them. So hands-down
cooperative care is my favourite.
After which after that, tips. Methods are simply
tremendous enjoyable and I have been engaged on parkour, like canine parkour titles, with them
type of passively. Dizzy’s obtained his novice title. And oh my God it
was so cute, too—Pizza the Chihuahua would simply be alongside as we’re on a stroll and
I am asking Dizzy to do some parkour
issues that we have been engaged on. And she or he would simply, with out me being conscious
that she was about to do that, she would simply do the factor he did. And I hadn’t
achieved any coaching together with her and I am similar to oh my gosh, you simply jumped on
this actually excessive submit. Like I’ve some movies the place I am similar to what?!! This
canine is hilarious, and she or he’s gonna have a lot enjoyable once I get to actively
engaged on that together with her too.
Concerning the co-hosts
Kristi Benson is an honours
graduate of the celebrated Academy for Canine Trainers, the place she earned
her Certificates in Coaching and Counseling (CTC). She additionally has gained
her PCBC-A credential from the Pet Skilled Accreditation Board. She
has just lately moved to lovely northern British Columbia, the place she
will proceed to assist canine guardians by on-line instructing and
consultations. Kristi is on workers on the Academy for Canine Trainers,
serving to to form the following era of canine professionals. Kristi’s
canines are rescue sled canines, principally retired and totally having fun with an excellent
snooze in entrance of the woodstove.
Kristi Benson’s web site Fb Twitter
Zazie Todd, PhD,
is the award-winning writer of Wag: The Science of Making Your Canine Joyful and Purr: The Science of Making Your Cat Joyful. She is the creator
of the favored weblog, Companion Animal Psychology, and likewise has a column
at Psychology At present. Todd lives in Maple Ridge, BC, together with her husband,
one canine, and two cats.
As an Amazon Affiliate I earn from
qualifying purchases. As an Etsy affiliate and Marks and Spencer
affiliate, I earn from qualifying purchases.
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