Sundays as a baby for Nidhi Tuteja Dua concerned getting head massages, also referred to as champi, by her mom or daadi (grandmother). The oil, made by her grandmother, can be utilized lovingly on her hair, with tales galore. The key recipe helped her hair develop ‘lengthy and powerful’. 

When she went to school, and later work, this weekly ritual ceased to be, as different priorities cropped up. She had nearly forgotten about her grandmother’s handmade hair oil, which protected and nourished her hair.

After she contracted COVID-19, the Gurugram resident skilled a large hair fall, as did her mother-in-law Rajni (67). Throughout this time, in 2020, the 40-year-old remembered her daadi’s oil and determined to present it a attempt. She acquired the household recipe from her mom and requested her mother-in-law if she might make it. 

Each of them tried it, and lo and behold, inside three months, the 2 ladies noticed seen modifications. Two years later, she heard ladies at her house complicated focus on hair fall issues. As they mentioned attainable options, Nidhi’s grandma’s oil emerged as a transparent winner. 

The mother-in-law, daughter-in-law duo then set out on a mission to assist ladies at their house regain their lengthy locks once more. Beginning with a small batch of 1 litre, the response pushed them to contemplate turning it right into a enterprise. 

In March 2023, Nidhi and Rajni Dua launched ‘Nidhi’s Grandmaa Secret’, which sells hair oil for ‘hair fall management’, shampoo, conditioner, scalp scrub. Launched on a Whatsapp group, the oil has discovered its strategy to over 67,000 properties, promoting over one lakh bottles and incomes a month-to-month revenue of Rs 50 lakhs. 

What differentiates this story is the truth that it’s run by a mom and daughter-in-law, serving to them achieve monetary freedom and giving wings to their desires. 

Fixing an age outdated downside confronted by ladies

Nidhi had a thriving profession as a software program engineer. Her priorities shifted after she was alerted about some behavioural points in her son (then 3) in 2016. She took the choice to give up her job and give attention to him. Whereas she missed her job, she discovered that her son wanted her essentially the most at the moment. 

She toyed with the thought of becoming a member of work once more at a while, however life had different plans. The outcomes of the hair oil in 2020 pleasantly stunned her. It took her again to her conversations together with her grandmother, when she would ask her why she spent a lot time making this oil.

“My daadi would sit with this iron kadhai (massive vessel) each week, and spend hours stirring the oil, including 13 elements one after the other. She used to inform me that I’d realise its value after rising up,” Nidhi shares with The Higher India.

Certain sufficient, simply because the smart girl had predicted, Nidhi turned to her daadi’s recipe when she confronted the huge problem of hairfall. The duo made the oil collectively, which took a whole day. 

“We confronted large hair fall. After utilizing it for about two-three months, we discovered that our hairfall had tremendously lowered and our hair was rising. I began making it for my daughter and our home assist, who additionally discovered it tremendously efficient,” shares Rajni.

In 2022, the Tuteja-Dua household shifted from Delhi to Gurugram, into an house complicated. It was right here that Nidhi would discover a possibility to present form to her needs. She discovered ladies right here who have been operating small companies from residence. 

Like most moms, Nidhi, too, had a burning want to have a flourishing profession. When she heard about these ladies, she discovered her window. 

“I all the time thought that I’d be a part of the workplace once more. I missed my monetary freedom and saved considering of what I might do to reclaim it,” says Nidhi.

Rajni, who had spent her life taking good care of her kids, adopted by her grandchildren, didn’t harbour such aspirations, she shares. However when Nidhi requested for her assist, the indulgent mother-in-law, went all in to assist her desires.

“We first began distributing the oil to ladies in our society. To our shock, they saved coming again for extra. In actual fact, our doorbell used to maintain ringing,” laughs Nidhi.

To start with, they might pack the oil in regular bottles with a sticker. The primary batch of 1 litre was made on a small kadhai and bought 10 bottles. As quickly as Nidhi posted on a Whatsapp group, they have been bought out in a matter of hours. 

After they’d given their oil to over 200 folks within the society, the software program engineer realised the viability of her enterprise. As orders elevated, they purchased larger vessels, a 5 litre and 10 litre kadhai. 

In March 2023, they determined to extend their presence and arrange an Instagram account, ‘Nidhi’s Grandmaa Secret’. Nidhi’s husband, Rajat, is a digital marketeer and helped her together with her social media presence. One among their reels went viral, and led to a rise in orders. The subsequent day, they’d 100 orders on their arms!

“Nidhi was overwhelmed and puzzled how we might fulfil so many orders. I reassured her that we might be capable of do it,” shares Rajni.

The problem Nidhi confronted initially was psychological, as she puzzled if they might succeed, and construct a enterprise from residence. Having labored in a company setting, she frightened concerning the intricacies concerned in establishing a enterprise from scratch, particularly one which could be very laborious and customer-centric. 

“I frightened if this hair oil would work on everybody. My thought was to assist folks handle hair fall. I by no means considered doing a enterprise and was not sure of going through everyting that it concerned,” she shares candidly.

Her mother-in-law stood by her like a rock and defied her age to actually burn the midnight oil.

The primary win for the duo was efficiently fulfilling the 100 orders. From that day on, there was no trying again. The two-woman present labored day and evening to make the oil. Until September 2023, they made the oil at residence and managed manufacturing, packaging, buyer assist, social media, and web site all by themselves. After the success of their oil, they launched a shampoo utilizing Rajni’s recipe, a conditioner, scalp scrub and comb. 

Right now, they’ve over 8,000 orders monthly. 

What’s the key?

What makes this oil promote out and appeal to repeat prospects? Nidhi states that it’s ‘100% pure and do-it-yourself’. The oil is made utilizing a secret mixture of 13 herbs with coconut oil as the bottom. With out revealing the key, right here’s what Nidhi shares.

“We make the oil in an iron kadhai, add coconut oil, and add every of the elements one after the other. We cook dinner it for a minimum of two hours after which we relaxation it for 8-10 hours. The subsequent morning, we pressure it utilizing a cotton fabric and reheat it. It’s then cooled, strained and packed,” explains Nidhi.

The elements embody curry leaf and aloe vera gel amongst others. They make about 100 litres of oil in two days now. 

Kamaljeet Arya, considered one of their prospects, says that the hair oil and shampoo have had an incredible influence for her. She confronted hairfall points as she is peri-menopausal and has thyroid points. 

“I attempted many alternative merchandise through the years however nothing actually labored. I discovered about Nidhi’s Grandmaa Secret by way of a buddy and have been utilizing it for 5 months now. I’ve seen a noticeable distinction in my hair, my hair fall has tremendously lowered. My son, too, makes use of it and has seen good outcomes,” shares Kamaljeet.

For nearly six months, the duo simply labored on fulfilling orders. There can be oil simmering on the gasoline morning, afternoon and night; with its shelf lifetime of three years. As orders crossed nearly 300 per day, they knew that it might now not be managed from residence.

They seemed for manufacturing services. They’d a caveat although – it needed to be handmade. Whereas many refused, they discovered one in Panchkula, the place they replicated the setup, the place greater than 50 ladies manufacture the oil. 

The hero product of Nidhi’s Grandmaa Secret is the ‘anti-hairfall’ oil, priced at Rs 499 for a 100 ml bottle, adopted by the curry leaf and hibiscus shampoo which is priced at Rs 449 for a 200 ml bottle. 

Nidhi and Rajni just lately moved into an workplace and wish to develop their crew. The 2 moms additionally plan to launch extra pure hair care merchandise.

How does Rajni really feel after turning into an entrepreneur in her 60s?

“I realised that all of us have the spirit to work laborious and construct a enterprise. Age is not any bar in the case of attaining one thing. You’ll positively discover your hidden spark. What we’ve been capable of do is sort of miraculous,” smiles Rajni. 

Nidhi needs everybody to grasp that one can earn sitting at residence too. 

“You don’t essentially need to do a 9-5 job to be financially sound. If I can do it, so are you able to. All you want is the need, the trail might be prepared,” says Nidhi.

You should purchase their merchandise by way of their web site. Edited by Padmashree Pande.

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