Home Inspirational Lady’s Startup Makes use of Flowers to Make Rs 2 Lakh/Month

Lady’s Startup Makes use of Flowers to Make Rs 2 Lakh/Month

Lady’s Startup Makes use of Flowers to Make Rs 2 Lakh/Month


After her kids went to varsity, Poonam Singh felt an awesome sense of loneliness. Married at 18, the Gurgaon resident confronted the proverbial ‘Empty Nest Syndrome’. She had many goals, however most remained unfulfilled as she remained tied within the intricacies of on a regular basis life. 

Alone, depressed and searching for her identification, her mom suggested her to go to a temple. On the lookout for solace, she headed to a close-by temple and supplied some flowers to the deity. What occurred subsequent shocked her. The flowers had been thrown right into a rubbish bin with out even being saved on the deity’s toes. 

As she sat on the temple for some time, she observed that each one flowers confronted the identical destiny. Disturbed by this, the then 37-year-old returned house and researched about what occurs to flower waste at temples. An Worldwide Journal for Analysis in Utilized Science & Engineering Know-how report states that yearly, roughly eight million tonnes of waste flowers are dumped in Indian rivers. Poonam provides that floral waste reportedly accounts for 16 % of the river pollution. 

Poonam had discovered her calling and got down to discover methods to take advantage of floral waste. In June 2019, she arrange Aaruhi Enterprises together with her pal Pinki Yadav, and began making incense sticks, dhoop sticks, diyas, idols and extra, utilizing floral waste.

Each month, her enterprise recycles 1,000 kg of floral waste and earns greater than Rs 2 lakh. The entrepreneur, now 41, has additionally offered coaching to over 3,000 ladies on making these merchandise utilizing floral waste, enabling them to take advantage of waste. 

How the enterprise began

Poonam started recycling floral waste in June 2019
Poonam began recycling floral waste in June 2019.

Poonam harboured goals of changing into a physician, however life had different plans. Earlier than she may full her training, she was married. Quickly, she had two kids and life revolved round them. As the youngsters began college, Poonam slowly restarted her training and pursued a BEd (Bachelor of Schooling) diploma and entered a trainer coaching programme. 

Nonetheless, she couldn’t pursue a profession as a trainer. Busy with family chores and taking good care of her household, she didn’t discover the time to socialize or construct a robust pal’s circle. So when her kids left for hostel in 2018, she determined to reclaim her life and construct a greater future for the approaching generations. 

She virtually went by an existential disaster, she shares. 

“I simply didn’t know what to do. What was the aim of my life? I used to be depressed, alone, with out a clear trajectory of life. My mom requested me to go to a temple as she felt it could make me completely satisfied. On the similar time, Pinky, too, was going by a tricky time and requested me if we may do one thing collectively,” shares Poonam with The Higher India.

As highlighted above, she discovered her reply on the temple that modified her life. 

“I discovered that tonnes of flowers had been being dumped into the river each day. I discovered an organization that was recycling flowers and requested for his or her assist. They requested for my profile and mentioned that they might let me know in the event that they deemed it match,” she provides.

Their reply fuelled Poonam’s need additional and cemented her need to search for options of her personal. She was not going to let different folks’s opinions outline her self-worth. 

As she seemed for what she may make with recycled floral waste, she got here throughout a small enterprise close to her home who used cow dung powder to make incense sticks. Might she do the identical with flowers?

In a small house offered by her brother, Poonam arrange her unit. From June 2019, she is going to rise up at 5 am and go to temples close to her residence. There, she would request the workers to provide her the waste flowers. Some obliged, however they had been additionally blended with different waste.

Poonam sells her products through exhibitions and her website
Poonam sells her merchandise by exhibitions and her web site.

By 9 am, she introduced all of the waste in her automobile, segregated it and dried it underneath the solar. In hopes of with the ability to experiment with these dried flowers, she confronted her first hurdle. 

“After drying the flowers for nearly two months, I used to be going to powder them. I even purchased a pulverizer machine, however I didn’t issue within the climate, and the flowers bought drenched within the rainfall. All my flowers had been spoiled and I needed to begin over again,” shares Poonam.

Not one to surrender, she visited many temples once more, and repeated the entire course of. This time, she was capable of efficiently dry and powder the flowers. Utilizing these powdered flowers, ghee,  ‘havan’ merchandise, and different substances, she tried her hand at making dhoop sticks. Via some permutations and mixtures, and hours of working, she discovered the successful mixture of 16 herbs someday in September 2019.

“It was Janmashtami 2019. I took these dhoop sticks and gave them to the temple priest who supported me. He was so completely satisfied and promised to provide me segregated floral waste,” smiles the entrepreneur. 

Having initially invested her financial savings into the enterprise, Poonam additionally took a Mudra mortgage to assist her enterprise. 

She claims that her merchandise are natural and made with virtually 80 % floral waste. In contrast to different incense and dhoop sticks, Aaruhi merchandise don’t have charcoal in them.

Creating 3,000 ‘Flower Recyclers’

Poonam has trained over 3000 women in flower recycling
Poonam has educated over 3,000 ladies in flower recycling.

Now that step one was sorted, the following step was promoting it. However the place would she promote it? She determined to arrange a stall at Dilli Haat and at different exhibitions. 

“The response was actually good on the first stall I arrange at Dilli Haat. Some lecturers visited one of many exhibitions and wished to see my manufacturing unit. Publish that, they invited me to talk to their college students,” provides Poonam.

Simply as issues began wanting up, she was hit by one other roadblock – the COVID-19 pandemic. With your entire nation shut, there have been no exhibitions too. Poonam determined to show this into a chance. She began promoting her merchandise on-line by her web site, Whatsapp and Fb. 

“When one door shuts, one other one opens. Together with creating a web-based presence, I additionally labored on constructing an area by which I ship talks and conduct skill-based programmes to generate a livelihood for underprivileged ladies. It’s referred to as the Save Prithvi Basis,” she provides.

Poonam is now a grasp coach at Khadi India, Nationwide Cooperative Union of India, and has performed coaching programmes with many authorities organisations like Krishi Vigyan Kendras in Jammu, the agricultural improvement programme and extra. She has educated over 3,000 ladies and confirmed them a solution to turn out to be self-reliant, whereas serving to the setting.

She collects floral waste from over 15 temples in Delhi-NCR immediately and will get virtually 100 kg of waste each three days. In addition to dhoop, which is her bestseller, she makes idols and air fresheners. Her merchandise vary from Rs 50-350, incomes her a month-to-month revenue of Rs 2 lakh. Her dhoop stand and packaging too, is constructed from waste. She employs 5 ladies at her unit, who she calls the ‘flower recyclers’. 

For Poonam, this enterprise helped her construct her identification and make a distinction within the setting and lives of numerous ladies. Her dream is to make India a rustic the place not even one spiritual place throws flowers within the rubbish. 

To all ladies like her, trying to fulfil their dream, she says, “All of us get one alternative in life to carve a path for ourselves. Don’t miss it. Reside for your self and do what makes you content. Step one is at all times tough, however when you’ve taken it, there isn’t a wanting again,” she says.

Aaruhi Enterprise merchandise will quickly be out there on Amazon and Flipkart. You can even buy them by the web site

(Edited by Padmashree Pande; All photographs courtesy Poonam Singh)



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