You’ve most likely heard enterprise recommendation round simply doing the issues you realize you could do, together with placing your self on the market and telling folks about your enterprise (e.g. social media, one other seen channel). And in the event you’re a perfectionist, it’s probably that you simply haven’t been capable of do it.

That is one thing I’ve helped perfectionist entrepreneurs with, and I’ve additionally needed to work on it rather a lot for myself when beginning my enterprise. In truth, I used to be so afraid of placing myself on the market that it took three years for me to make my first greenback in my enterprise and 6 years to get to 6 figures!

If this battle is one thing you’ll be able to relate to, this episode goes to be a aid. As a result of I would like you to know that there isn’t something flawed with you – it’s simply one of many methods perfectionism can cease your enterprise from rising.

I share extra about why that’s + the three sensible steps which you could comply with to create secure visibility for your self in your enterprise. You should utilize these steps in the present day to have the ability to present up and begin placing your self on the market with out freaking your mind out, or burning your self out both.

Discover the complete episode transcript and present notes at samlaurabrown.com/episode455.

In This Episode You’ll Study:

• What secure visibility is and the way it will aid you put your self on the market
• The three steps to creating secure visibility
• The particular challenges that perfectionist entrepreneurs have with social media

Featured In The Episode:

Free Coaching: How To Plan Correctly As A Perfectionist With Energy Planning

If you wish to get shit achieved with out burning out, I invite you to observe the free coaching I’ve created on how you can plan correctly as a perfectionist with Energy Planning. By the tip of the collection, you’ll be prepared to start out utilizing Energy Planning in the present day to get your perfectionist mindset in your aspect so you will get out of your individual means.

Watch the Energy Planning coaching right here: samlaurabrown.com/plan

Take The Perfectionism Quiz To Get Your Perfectionism Rating

Should you’re unsure whether or not perfectionism is what’s making you get in your individual means, I invite you to take The Perfectionism Quiz. It takes lower than 3 minutes to get your distinctive outcome and be one step nearer to getting shit achieved with out burning out. Should you love studying about your self and also you’re able to get out of your individual means, take the quiz in the present day.

Take The Perfectionism Quiz in the present day: samlaurabrown.com/quiz

Work With Me:

My teaching program Perfectionists Getting Shit Accomplished (aka PGSD) teaches you how you can plan correctly as a perfectionist so you will get out of your individual means in your enterprise. To seek out out extra about this system and be the primary to know when the doorways open, be part of the waitlist in the present day: samlaurabrown.com/pgsd.

Pay attention To The Episode

Take heed to the episode on the participant above, click on right here to obtain the episode and take it with you or pay attention wherever you usually hearken to podcasts – simply discover Episode 455 of The Perfectionism Challenge Podcast!

Subscribe To The Perfectionism Challenge Podcast

FULL EPISODE TRANSCRIPT

Introduction
Hello and welcome to a different episode of The Perfectionism Challenge, a podcast filled with perfectionism recommendation for entrepreneurs. My identify is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake to allow them to get out of their very own means and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionist Getting Shit Accomplished group teaching program, which is in any other case referred to as PGSD. And for much more perfectionism recommendation that can assist you with your enterprise. You may comply with me on Instagram @perfectionismproject

Sam Laura Brown
Right now I wish to share with you how you can create secure visibility on the subject of your enterprise. My hope for this episode is twofold. To start with, that this simply appears like a heat hug as a result of you will have most likely been surrounded by recommendation, that you need to simply be doing the issues you realize you could do, and placing your self on the market and telling folks about it and promoting and posting, and also you haven’t been capable of do it and possibly be pondering there’s one thing flawed with you. So if that’s the case, this episode goes to be fairly a aid. However I additionally wish to share with you three sensible steps which you could comply with to create secure visibility for your self in your enterprise. And you need to use these steps in the present day to have the ability to present up and begin placing your self on the market with out freaking your mind out, or burning your self out both.

So on the subject of a secure visibility, that is one thing that I assist my purchasers with. And it’s additionally one thing that I’ve achieved a variety of work on rather a lot, rather a lot rather a lot for me when it got here to beginning my enterprise. So I began in 2013, the most important battle that I had, and actually in the end, what made me notice that I used to be a perfectionist, and that perfectionism was truly stopping my enterprise from rising was that I had such a tough time sharing what I used to be doing with folks in my actual life and being seen as the true me to them. As a result of I used to be truly sharing issues on my weblog. That’s how this enterprise began as a weblog, I used to be sharing issues that felt a lot like the true me that it felt very, very weak and really dangerous to really share that with folks in case they laughed at me. In case they thought, Who do you suppose you might be like, I simply was so judgmental of myself that I projected that judgment onto everybody else round me and picture that they had been doing the identical factor.

So I used to be simply so debilitated by the fears that I had round placing myself on the market that it meant it took three years for me to make my first greenback in my enterprise, it took me six years to get to 6 figures in my enterprise. And though in the present day I’ve revamped 2 million in my enterprise. And I’ve been ready to do this by being seen and doing issues like this recording a podcast episode. However it has been a journey to get right here. And so I simply wish to say on the outset, as I’ve already briefly talked about, that if that is one thing that you simply had been battling that it doesn’t imply that you simply aren’t reduce out for truly exhibiting up on-line and sharing issues.

And my guess is in the event you can relate to the issues I share on this podcast, you might be somebody with a variety of concepts, you will have rather a lot that you simply wish to share with the world. However you cease your self from truly sharing it, that you’ve this superb circulation of concepts, like lack of concepts is unquestionably not your drawback. However you cease your self from sharing them and from implementing them. Due to the self judgment you will have. And due to the way in which that you simply suppose others will decide you. And so we wish to be sure that we truly do the work to create secure visibility for your self to your mind, with the intention to implement the advertising and marketing methods that you simply’ve realized with the intention to truly do the submit and do it persistently. And do this over an prolonged time frame in a extremely sustainable means.

Should you don’t really feel secure, placing your self and your concepts on the market, then you definitely’re going to burn your self out, you’re going to be on and off the wagon continuously, you’re gonna get caught in analysis mode, you’re gonna get caught within the enhancing part of content material creation, all as a result of it’s scary to place your self on the market when your perfectionist mind is considering it in a sure means. So on the subject of social media specifically, I wish to speak about this. However this could clearly come up in different methods as properly. However that is simply usually what I see with my purchasers. I work with perfectionist entrepreneurs, from a complete vary of industries. Lots of inventive entrepreneurs, like photographers and artists and writers, for instance, I work with different coaches like myself, ecommerce retailer homeowners, actual property brokers, dancers, there are such a lot of completely different sorts of entrepreneurs that I work with, however most of them have to do advertising and marketing, all the must do advertising and marketing, most of them don’t have another person who’s doing the advertising and marketing for them.

And for lots of the perfectionist entrepreneurs that I work with, they’re both the face of their enterprise, or they’re the individual that has the data and the knowledge to share with others. And so significantly if that’s the case, then you definitely would possibly discover that secure visibility is gonna make the most important distinction as a result of if you’re feeling unsafe placing your self on the market and also you’re perfectionist all or nothing mindset has you feeling like an impostor like in the event you don’t know completely all the pieces and you’ve got all of the Excellent {qualifications} and also you don’t know something in any respect, like, our mind can do loopy issues to persuade us to not put ourselves on the market. And it’s doing its job. In case your mind is doing that you’ve a really sensible mind, however you could outsmart your mind.

And so what I’m going to be speaking about on this episode goes that can assist you actually proper measurement, these fears that you’ve round placing your self on the market and provide you with a couple of new views, in order that it feels safer. So on the subject of this subject of security, I simply wish to point out as properly that it’s actually essential to grasp this. And I simply, I actually, in the event you don’t perceive this the primary time I say it, like, rewind and pay attention again, as a result of you could perceive how your mind can play methods on you. So on the subject of security, there’s emotions of security. And there’s circumstances of security. So I’ll share an instance that can assist you perceive what I’m speaking about right here.

So I’ve a toddler, Lydia, I’ve two twin sons as properly, Jack and James who’ve only recently turned one. However my toddler Lydia, once we are going for a stroll, if there’s a thunderstorm, even when it’s simply thunder, there’s no lightning and the thunder may be very far-off, she is going to inform us that she feels scared by the thunder. She’ll say I really feel scared. And she or he’ll simply form of be physique language smart, like she’ll put her shoulders up and attempt to crouch her head in. And she or he’ll form of like stroll on this very gradual means. And she or he say, I really feel scared by the thunder. She’s circumstantially in a really secure scenario, the thunder can’t hurt her. And but she has very actual and legitimate emotions of concern. And our brains do that that we might be circumstantially in secure conditions. And our mind can inform us that it’s unsafe.

So this can be a idea we have to perceive on the subject of secure visibility, as a result of a variety of the unsafety, so to talk, just like the hazard that we understand round visibility is the equal of the thunder. And that though sure, there may very well be that lightning instantly comes from the sky. And it occurs to strike later and all of that, it’s so so, so unlikely, however our mind doing its job likes to deal with the hazard, as a result of it’s wired for survival. So it must be on excessive alert and be searching for issues. And so on the subject of visibility, and exhibiting up and placing ourselves on the market, if you’re desirous to make, for instance, six figures from your enterprise, you aren’t going to have to be uncovered to that many individuals.

And probably, at the least that is what myself and so a lot of my purchasers have discovered as properly, that when you’re zero to 6 figures, particularly and even past that, that a variety of occasions individuals who comply with you might be so supportive, like we think about the worst, however truly, they’re so supportive, and they’re so forgiving, they usually’re not going to cancel you. However we simply like to think about the worst, as a result of that’s how our mind works. Our mind is doing the sensible factor to do this. In order I mentioned, we have to outsmart our mind. And a part of that’s understanding that simply because we really feel unsafe in our physique, doesn’t imply that we’re circumstantially unsafe. This isn’t saying to not belief the sentiments in your physique, the sentiments in your physique are crucial to concentrate to, to permit to course of.

However we are able to’t consider all the pieces we predict. And we are able to’t consider all the pieces we really feel we wish to maintain house for that feeling with out having to all the time react to it. As a result of the way in which that our mind is wired to maintain us surviving, and doesn’t actually care if we thrive or not. It simply needs to ensure we’re surviving. If you’re wanting to construct your enterprise and actually create a unprecedented life for your self, then you have to to place your self in conditions that your mind tells you is unsafe. And you have to to have the ability to discuss it round and assist it see that truly, it simply has the flawed notion. It simply truly doesn’t have all the data the identical means that Lydia doesn’t but perceive at two and a half, that thunder can’t harm her. It’s a loud noise. And she or he has a thought that makes her really feel unsafe in her physique.

Her interpretation of the thunder is what creates that bodily feeling, not the circumstance itself. So we simply wish to separate that out. However I wish to discuss particularly as properly about a couple of of the completely different platforms and issues like that as a result of they’ll convey up particular ideas we’ve that make us really feel unsafe. And also you would possibly pay attention to a few of these you won’t pay attention to a few of these. However once more, in case you have been getting in your individual means on the subject of placing your self on the market, you realize what to do however you’re simply not doing it, then it may be actually useful to know this as a result of it’ll simply aid you perceive how your perfectionist mind is deciphering sure issues and why that’s making you’re feeling unsafe in your physique though you aren’t truly unsafe.

So on the subject of TikTok and Reels and people sorts of platforms, the place there’s the chance for virality, and having one million or extra folks see your posts, that on the floor, like intellectually, you could be working in direction of having a viral submit or having a variety of engagement and in addition with our perfectionist like folks pleasing within issues, and we wish validation from others. And we like need the validation of the likes, and the feedback and all the pieces like that, on the similar time, that chance to have your self thrust into the highlight is how our mind is perceiving it. Regardless that that’s not the case, some folks will see it, they gained’t even watch the entire thing, they gained’t actually even care, they’ll simply scroll to the following factor. However our mind makes it this large deal.

And so in the event you discover that, for instance, on the subject of Reels, that you simply simply get caught enhancing issues and also you’re like, however I actually like enhancing movies, and I positively wish to ensure it’s good. And that I’m actually pleased with the work that I’m doing, I actually wish to ensure I’m serving to folks that is actually top quality, I wish to ensure I’ve the correct music, it’s a trending sound, no matter, no matter. That that’s simply your mind supplying you with numerous good excuses to not submit the factor. As a result of it’s perceiving posting, as you risking a variety of visibility that you simply don’t consider at present you’ll be able to emotionally deal with, I gained’t speak about it in depth on this episode. However perfectionist are inclined to have this self picture that they’ll’t deal with rather a lot.

And this can be a actually fascinating factor to have a look at, since you most likely consider you’re a extremely succesful particular person. And but, you get overwhelmed evil simply and you are feeling such as you truly can’t deal with rather a lot and also you’re scared to really feel helpless. So if that’s the case for you that know that tick tock and rails and issues like that, in the event you’re getting caught with it, and possibly you’ve achieved a course or a program, concerning the how you can have it, and also you’re not truly capable of get your self to do it. Otherwise you do it for a few days or a few weeks and also you fall off the wagon, the gap relates again to secure visibility and never having it and your perfectionist mind freaking out and we simply have to calm it down. So you’ll be able to implement the methods that you realize.

Posting persistently. So the explanation our perfectionist mind doesn’t like this, as a lot because it actually, actually, actually needs to be constant and to be exhibiting up and posting is as a result of posting persistently create a physique of labor that may be judged once we are posting actually inconsistently. It retains us secure as a result of we’re by no means truly exhibiting up absolutely. And for me specifically when it got here to the early days. And I’ve achieved work on this at numerous levels of constructing my enterprise. However after I had my weblog to start with, that I used to be so scared to submit persistently, though that’s all I wished, prefer it was simply the most important dilemma, as a result of I simply actually wished to be motivated to submit persistently and to have that be straightforward for me. However I might cease myself as a result of it felt so weak to really be giving a full effort and to create a physique of labor that might then be judged and criticized and ridiculed by others.

Social media. So simply social media typically, whether or not that’s Instagram or TikTok, or LinkedIn, any form of platform that you’re posting on, the place as quickly as you hit publish, the chance begins for somebody to hit like or to not prefer it to remark, to depart a hate remark to not remark in any respect to ship you a DM to not ship you a DM like all of that on the subject of social media, typically, that our perfectionist mind that’s so determined for others to approve of us as a result of we don’t approve of ourselves that we simply really feel like that social media, like in case you have a love hate relationship, or possibly a hate hate relationship with platforms like Instagram, it’s usually due to that prompt suggestions loop. And the chance that provides our perfectionist mind to evaluate ourselves to ridicule ourselves to inform ourselves that we’re not adequate that weren’t truly capable of construct the enterprise, we wish to construct that, you realize, we don’t look adequate and all of that form of factor.

In relation to exhibiting your face on social media. And I wish to speak about this particularly. As a result of that is one thing a variety of perfectionist entrepreneurs grapple with is there’s this additional layer of perfectionism that comes up on the subject of exhibiting your face. So clearly there are specific platforms like YouTube, for instance, the place you might be more likely to be exhibiting your face or possibly you’re doing Instagram lives and issues like that. I’ll speak about stay streaming and lengthy kind content material in a second. However the place you might be exhibiting your face that possibly it’s simply on tales, it may even be someplace like in a photograph, for instance, on Instagram or wherever else that having your face be there to brings up this additional layer of self criticism on the subject of your look and the way you don’t look adequate or possibly you weigh an excessive amount of or you could get your tooth fastened or no matter private insecurity as you will have about your self, exhibiting your face brings up this additional feeling of not being secure on high of what’s already there.

Since you really feel ripe for criticism, since you’re projecting your individual insecurities onto everybody else you’ve additionally witnessed, most likely, in the event you’re doing a variety of scrolling or social media, this doesn’t assist in any respect with this aspect of issues. If you’re scrolling social media, this is the reason I don’t. One of many the reason why. However in the event you had been scrolling and also you see different folks getting judged on a regular basis within the feedback, and also you’re studying feedback, and possibly you’re judging different folks your self, then you’re going to particularly be projecting that onto different folks as properly. And on the subject of lengthy kind content material, so say, for instance, doing podcast episodes, or issues like that, that you’ll really feel like there are such a lot of alternatives to make errors and say the flawed factor. And for folks to search out out, you haven’t any thought what you’re doing that you simply both have to script each single sentence or you could do one million tags of it again and again and over and again and again, to have the ability to get it proper.

So that you would possibly discover that in the event you had been somebody who loves consuming lengthy kind content material, and also you wish to create that lengthy kind content material, that in the event you don’t have secure visibility, that you simply discover that actually difficult, and also you get so slowed down in manufacturing of issues, since you simply haven’t created that secure visibility that I’ll train you on this episode how you can create. So only a few different methods as properly that we enable ourselves. And I feel it’s nice that we do that, like our mind is basically doing its job right here. And it’s simply obtained a couple of misconceptions and thought errors that has us pondering the visibility is unsafe, significantly the degrees we’re gonna have. However our mind is attempting to maintain us secure. And a number of the methods we do this, is we’ve insanely excessive standards or expectations round what a very good submit is.

And we want to ensure we glance as enticing as we probably can, that we’re all put collectively, that we’ve make-up on that we’ve the very best outfit we are able to have, that we are saying the correct factor, that there aren’t any errors, that we’re seeing one thing that’s going to be unique maybe, and goes to be life altering for somebody, however it’s positively not going to set off anybody or offend anybody. And it’s positively not going to be controversial and due to this fact appeal to haters. And we simply have all of this unconscious usually standards, then it involves graphics and branding and coloration schemes and submit codecs. And we simply have this actually excessive standards round what it means to do a top quality submit, that’s truly extraordinarily extreme, and is only a means that we get to cover as a result of it’s so arduous to fulfill that normal. And it’s very, very arduous to do it persistently.

So we are able to conceal behind. Effectively, I simply actually preferred doing top quality work. And I wish to be sure that I’m actually serving to folks, and that it actually appears good. And I’m making a very good first impression. That’s simply us hiding. We’re afraid of this disgrace that we’d expertise if we’re judged. And once we’re judging ourselves that a lot of the concern of judgment, we’re simply afraid of self judgment, a variety of secure visibility work that we have to do is round altering the way in which that you simply discuss to your self and decide your self. As a result of we’re afraid of the disgrace we are going to really feel from our personal self judgment. Perfectionism is a method to keep away from disgrace. We predict that if we simply look good, and do all the pieces completely, we are able to keep away from disgrace, judgment and blame. And we inflict that disgrace on ourselves by judging ourselves. And we love having actually excessive requirements for issues.

In order that it’s actually arduous to really create something and due to this fact decide ourselves. After all, the arduous half is that if you’re desirous to do one thing and also you’re persistently not doing it, then you’ll start judging your self for not doing the factor. So I might a lot slightly be exhibiting up and placing myself on the market and judging myself for that and studying to alter that. Then not exhibiting up and never placing myself on the market. After which judging myself and feeling ashamed of it that means. Principally, if I’m going to have disgrace both means, I’d slightly have it on the way in which to my desires, then not doing something in any respect.

One other means that we conceal once we aren’t feeling secure across the invisible is that we’re continuously rethinking messaging and area of interest and target market and product market match and studying books about it and listening to podcasts about it. And simply doing all these brainstorming periods about it. We wish to have this crystal clear readability. And we predict that we have to have that and we have to have this massive imaginative and prescient so as to have the ability to put ourselves on the market. We don’t wish to waste any effort or time. Actually, we’re simply afraid of placing ourselves on the market. And a part of entrepreneurship is being keen to evolve in public to be keen to replace your concepts to replace your product. And to not make that imply this can be a actually essential shift you could make as an entrepreneur.

Bettering one thing doesn’t imply the previous model of it was flawed. And that is most likely why in a variety of methods you might be resisting, truly like doing true self enchancment, so to talk, like truly actually altering your life due to the way you’re going to make your self flawed for not doing it sooner or having to be higher since you weren’t adequate. And I really like speaking about private improvement within the sense that it isn’t truly like there’s one thing flawed with you and that your damaged, actual true private improvement is loving your self as you might be after which altering since you wish to not change him since you’re damaged, or you could be higher or be your very best self.

We additionally love getting busy with studying issues, additionally with all of the instruments. So there’s cameras and microphones. And possibly there’s like an auto immediate, or no matter you name it. I’m not somebody that writes scripts for issues. So I don’t actually know all that stuff. However there’s issues that can assist you with scripts, and there’s AI and ChatGPT, and all of that form of factor that we get so busy perfecting the instruments. So we don’t truly should submit and present up and put ourselves on the market. We are able to persuade ourselves like I identical to enhancing, I simply love enhancing movies, I discover that actually pleasing. Do you? Or are you afraid of placing your self on the market. And so usually, like I’ve had so a lot of my purchasers say this, I’ve heard associates say this as properly, that we’re identical to, however I simply actually take pleasure in doing, I wish to have a enterprise the place I’m doing issues I really like.

None of them are in a video manufacturing enterprise. However in fact it feels good to shine and ideal. This submit you’re going to place on the market as a substitute of in that very same hour, recording 10 of them and hitting publish or scheduling them for the following week, it feels so significantly better and simpler. And I do know I’ve achieved it myself to only be tweaking and like making these little modifications that we predict are going to make or break we’re in that every one or nothing perfectionist mindset. So simply be on to your self if you’re like I like enhancing, I actually like it. And one other factor we do shouldn’t be exhibiting our face except it’s good. And so that you would possibly spend a variety of time in your look on doing all of your make-up and your hair and fixing that and attempting to actually make that higher. As a way to truly do it. You are able to do filters and all these various things such as you’re actually simply attempting to be sure you look good, in order that your look isn’t criticized.

And in order that clearly is time consuming and thoughts consuming as properly. And actually, it simply feels scary to submit. So now I wish to share with you three steps to create secure visibility for your self. In relation to your enterprise. That is one thing that you’ll positively get assist with inside my program perfectionist getting shit achieved. However I wish to lay out the steps for you on this episode, with the intention to begin implementing and creating secure visibility for your self in your enterprise. So step one is to fulfill your self the place you might be, as a substitute of anticipating your self to be higher and to have the ability to document your self and put your self on the market in your face on the market and do all these various things that you need to be capable to do by now particularly since you’ve been in enterprise so lengthy and studying about it so lengthy you’re so behind. As a substitute of that to really meet your self the place you might be and work with what you’ve got.

So inside my program, there’s a bonus known as the align advertising and marketing bonus. So that can actually aid you with this specifically. However if you’re struggling to really present up and be seen, a variety of it usually is that you’re attempting to do belongings you don’t truly wish to do. Or you will have strengths that you simply’re not truly capitalizing on, as a result of it feels too straightforward. And if one thing’s straightforward, then you’ll be able to’t belief it like, absolutely it could possibly’t work, it was that straightforward. So that you’re attempting to do issues the arduous means, as a result of that feels safer, as properly. However we wish to just be sure you are literally assembly your self the place you might be. So simply to share an precise instance of what this could appear like. And the way I’ve achieved this in my very own enterprise, is that on the subject of, for instance, the podcast, I’ve been extremely in step with this podcast.

I submit after I say I’m going to submit, we at the moment are in 400 and one thing variety of episodes is one thing that I do very persistently on the again finish, I don’t create it each single week, I batch episodes collectively at occasions, like there’s completely different ways in which I do this. So it’s not that to have constant output, it’s a must to have constant enter, you’ll be able to determine how you can make that give you the results you want. However actually okay for myself. And I’ve examined a complete lot of various platforms as properly. And that is all the time continuously evolving, you’ll be able to all the time replace concepts. So don’t be pondering I’ve to determine the right reply to this. However actually like I attempted running a blog for various years, and doing YouTube movies, on Instagram posting quotes that I created on Snapchat again within the day, speaking to the digicam and issues like that, and a variety of that actually obtained me snug with speaking in order that by the point I obtained to recording my first podcast episode, it positively wasn’t my first time attempting to talk issues out.

So I had that benefit as properly when it did come to podcasting. However I used to be actually capable of, via all of that experimentation, determine the enterprise I truly wished to make succeed. And that was me chatting on the podcast, I actually knew if I may flip this right into a profitable enterprise, that’s what I would like and personally I’m somebody I really like listening to podcasts. That’s what launched me to enterprise and training and all the pieces. It’s simply been such an essential a part of my life. I’m such an avid shopper of podcasts. And so when it got here to determining how you can do enterprise, like what enterprise mannequin to have for myself, and in addition how you can promote my program and issues like that, there are such a lot of completely different choices on the market for properly, you ought to be on TikTok. And you ought to be doing this and that. And I simply determined, I’m going to determine podcasting.

And even after I was doing a YouTube channel, I used to be simply actually like I made it. And that is additionally a part of how I used to be assembly myself the place I used to be, after I was doing my YouTube channel, I did a collection known as one year of private progress. And after I was doing that I simply talked to the digicam every single day after I was doing my make-up as a result of that was one thing I used to be doing every single day. And I simply coupled that with the YouTube video I wished to do every single day in order that it wasn’t an additional factor that I used to be the one means I already spend about 20 minutes. Standing at this desk doing my make-up, I’m simply going to show this digicam on on my telephone. And I’m simply going to speak to it and I’m going to submit it I’m going to do it with out enhancing.

And for me not doing the enhancing actually, actually helped me launch my perfectionism handbrake and really feel safer. And I do know that sounds actually counterintuitive. I had positively tried when it got here to YouTube, posting much less however higher, like much less usually however increased high quality. And that strategy actually simply turned my perfectionism handbrake on, I’ll speak about it in a second. However I’m such a giant believer in amount over high quality till you’ve achieved sufficient amount to have the ability to create high quality, you could do the reps earlier than you anticipate your self to have the ability to create top quality content material. And so after I was in a mindset of okay, I have to get this proper, and I’ve not likely had any apply at it. In order that’s much more anxious. It was very easy to get in my very own head. After which I’d discover myself recording YouTube movies. And I’d say two sentences, after which I mess it up. After which I’d should say it again and again.

By the point I truly obtained to proper. It was like my eighth try and I utterly misplaced my prepare of thought I utterly misplaced any steam that I had. And it simply felt so more durable than in fact I had all this time I needed to spend enhancing the video to have the ability to get it up. So as a substitute, I simply determined I’m going to submit every single day, I’m going to tie it in with a behavior that I have already got. I’m not going to be enhancing it in order that I’m truly identical to exhibiting up as I actually am speaking to the digicam and posting it in order that it saves all this time on edetate. And naturally it felt uncomfortable to do this. However it truly simply by assembly myself the place I used to be as a substitute of anticipating myself to have this superb, extremely produced YouTube video that I ought to be capable to do. First take and that simply created a lot stress I’m truly simply going to do a better quantity and create a container for myself the place it feels okay that it’s decrease high quality.

And I’m simply going to do this persistently, and actually set myself up. And there have been different issues that I did on the time, however actually set myself up for achievement and work with my perfectionist mindset as a substitute of in opposition to it. So this primary step, assembly your self the place you might be, you actually have to be learning your self and asking your self, like, what would this appear like, if this was straightforward? If this was possibly even pleasing? What would this appear like, and a variety of us cease ourselves there, as a result of we predict, Effectively, I may by no means truly succeed simply doing that. However for instance, when it got here to promoting, and as soon as I launched my teaching companies, I used to be in my very own means about that for a very long time. However as soon as I obtained out of my very own means, and I used to be keen to start out getting paid as a coach, I made a decision I don’t wish to do gross sales calls, I actually simply wish to promote through the podcast, and create worth on the podcast.

And folks come via that as a result of I really like that purchasing expertise and discovering coaches that means. And in order that’s what I made a decision to make work. And I used to be ready to do this and construct my teaching enterprise with out doing gross sales calls. As a result of I made a decision I may, as a substitute of pondering, Oh, no, everybody says it’s a must to do it this fashion. properly, truly, I’m simply gonna use my mind, my clever mind to determine how you can make this work. Figuring out there are such a lot of other ways we are able to make issues work. In order an entrepreneur, you actually have to be in that divergent pondering, as a substitute of like in class, and if you’re an worker, and also you’re pondering there’s one proper reply, there are such a lot of proper solutions. And in the event you’re not pondering that’s the case, you’re most likely simply in a little bit of an echo chamber on-line. And everybody round you is doing enterprise in precisely the identical means with the identical advertising and marketing methods.

And also you suppose that’s the one means. And also you simply want to really zoom out and broaden your horizons and see that that’s truly not the case, you could meet your self the place you might be. It will contain giving your self permission to do issues, the straightforward approach to not do issues that you simply suppose you ought to be doing. I really like how we perfectionist we wish to optimize all the pieces from day one. And for instance, like when not on TikTok as a enterprise, I feel we even have an account and have posted randomly a special occasions. However positively like, it’s not saying there’s a enterprise we’re excited about in any respect. And it’s as a result of we don’t wish to and we are able to make it work not being there. It’s to not say that sooner or later, we gained’t be, however it’s not this concept will it’s a must to be on each platform, I would favor a constrained strategy and simply selecting a couple of issues to deal with that my mind can truly extra simply get on board with.

After which I’m capable of create an setting for myself, the place it feels as snug as doable to point out up, understanding my brains are going to wish to like let’s simply speak about that for a second, my mind goes to wish to present up and do the factor like on the subject of podcasting. This isn’t to say none of that is to say that each time I’m going to document an episode, however my mind is like, Oh, yay, superb, we get to share all these concepts, like typically I’m on board absolutely. However usually, my mind shouldn’t be, it nonetheless feels scary to my mind to be simply speaking right into a microphone and publishing it for anybody to hearken to. And it’s very straightforward to evaluate myself after which venture that onto others the identical means that my mind had the sample of doing within the earliest levels of my enterprise.

Now I simply realized like I judged myself means much less. However I additionally realized that after I’m in that thought sample, I don’t react to it and reply to it, I simply let it’s within the again seat, and never truly be the driving force anymore. So I don’t need you creating the concept that there’s just a few aligned, good means to do that in any respect really feel no resistance, you’re going to have resistance. However let’s decrease it by creating and aligned advertising and marketing plans, as I discussed, as a bonus in PGSD that can assist you do precisely that, and actually stroll you thru the method. So the second step is to create a weekly plan that feels secure so that you can comply with via on.

So on the subject of this, and utilizing energy planning that can assist you to really be capable to present up and do this in a means that feels secure to your mind doesn’t burn you out and freak you out. There are fairly a couple of issues inside energy planning the place even in the event you’re not truly excited about them, that you’ll be creating the most secure doable plan to your mind. However a few examples to share with you is to begin with, to only give your self time after your brave duties that you could do. So what we are going to do, usually, if we’re pondering, Okay, I’m actually far behind and I actually have to be motivated and like have these massive bursts of productiveness that we are going to put in our calendar on our to do checklist all of these items which can be actually scary for ourselves to do after which we are going to attempt to do them again to again to again.

And naturally our mind is like no thanks. I might a lot slightly test my social media stats, do some extra gross sales web page analysis, go and watch this on-line course module that I’m doing. After all your mind is gonna say that and so once more, the resistance remains to be going to be there however it’s a lot simpler to beat when you will have truly giving your self actual acknowledgement for {that a} job could be scary to your mind, a very if it’s a brand new job for you, however it could be if you’ve been doing for ages, and it nonetheless form of freaks you out somewhat bit. And that’s okay. So for instance, in the event you’re doing an Instagram Stay, that you simply would possibly truly give your self an hour or no matter earlier than that to go for a stroll or no matter helps you get in the very best headspace doable.

And then you definitely’re going to have the time that you simply do it. After which after that, you’re going to have some both like, you realize, simply free time to scroll social media, if you wish to do this, or no matter it’s you wish to do afterwards, as a substitute of anticipating this, okay, now you could write your e mail publication, and you could do it completely. After which now you could go on submit this submit and you could do that completely to love your mind shouldn’t be going to be on board with that. So as a substitute, what you really want to do is just be sure you are planning your week in a means that creates security to your mind.

So having both buffer time or simply scheduled blocks of time, the place you might be permitting your self to decompress and recalibrate after doing a brave factor is a extremely essential a part of your energy planning. One other factor as properly, is clear relaxation. So if you’re doing all of your energy hour, you’ll put your clear relaxation in your calendar earlier than you set in your needle movers. And if you wish to study the steps by the way in which of energy planning, you will discover within the shownotes a free coaching that I’ve achieved that I share the three steps of how planning, so you can begin energy planning in the present day. So in the event you’re intrigued about it, and also you wish to get began, then positively be sure you join that and watch that immediately.

However on the subject of clear relaxation, that is actually a means to assist your mind even have the emotional capability to do brave issues and put your self on the market. As a result of if you realize that there’s a break coming on the finish of the day, that it’s a lot simpler, nonetheless difficult, however a lot simpler to muster the braveness, and to not procrastinate and push off the scary issues that you could do. As a result of you realize, there’s a light-weight on the finish of the tunnel, I’m not going to be doing this scary factor all day every single day. However if you’re somebody and that is particularly the case, if you’re working from an over schedule calendar, or if you’re working from a to do checklist, and also you’ve identical to highlighted the priorities or something like that, that, particularly in the event you’re all the time form of working however form of not working such as you’re consuming lunch at your desk, and then you definitely’re doing a load of laundry when you’re working and issues like that, then your mind thinks that each doable alternative of the day is a time that you simply may need to do one thing that might threaten your life.

Like that’s how your mind is considering placing your self on the market, that’s actually a risk in your life. And so you could truly create somewhat container to your mind to say that is once we’re going to do the scary factor. And all of this different time is once we’re not doing scary issues. And so I do know you’re going to be somewhat bit scared if you’re doing this factor. However it’s going to be way more bearable, as a result of you realize that after which you could absolutely chill out, you’ll be able to return within the cave to consider like, again again again within the day once we wished like, our mind simply wished us to be within the cave, as a substitute of like being on the market. And like discovering the saber tooth tiger or no matter, and like doubtlessly getting killed by that. It simply wished us to be secure within the cave. It’s like giving your mind that chance to say, Okay, you’re going to do this scary factor. Whether or not it’s an Instagram Stay or recording one thing that truly hitting factors with out over enhancing it and sharpening it and perfecting it or no matter it’s that you realize you could do this feels unsafe, possibly it’s like delivering a service to your shopper or getting shopper work achieved.

Or simply all these various things that right here’s a time the place we’re going to want to have some braveness. And you’ll know that forward of time and prep your self accordingly. So it’s as straightforward as doable to do it. After which right here’s the time. Whilst you’re not going to should be in flight or struggle, you’re truly going to have the ability to chill out as a result of you’ll be able to belief me to not put something scary in your plate throughout that point. And even in the event you’re not resting the sense of such as you’re lazing round within the solar or studying a e-book, like in the event you’re like me, and your mother or your dad or mum and you’ve got youngsters prefer it’s not like all of your non enterprise time is simply you lazing round doing nothing. However you realize, you’re not going to be having to do something that freaks your mind out throughout that point. So it’s a lot simpler to really do these issues that you could do when the time comes. And it’s a lot simpler to search out that motivation. As a substitute of pushing it off indefinitely, I’ll simply do this later, I’ll simply do it tomorrow doesn’t actually matter or this different factor got here up, we wish to have you ever truly doing these issues. And it simply means you could assemble your week somewhat bit in a different way so you will get your mind on board.

And eventually, quantity three, I’ve talked about this already somewhat bit, however deal with amount over high quality to take the stress off doing issues completely. I do know it’s very counterintuitive to take this strategy. And there’s lots of people who champion the much less however higher. They do fewer issues and do increased high quality issues. And there’s positively a time and a spot for that. However once we’re speaking particularly about content material creation, or these sorts of issues, significantly in the event you haven’t made six figures but in your enterprise, in the event you’re not but exhibiting up persistently and confidently placing your self Add that you could deal with quantity to get your reps and you could have that apply. After which as soon as you might be exhibiting up persistently, you’re continuously placing your self on the market, you’re starting to create a physique of labor, you’ve discovered your voice, so to talk, which comes via apply, then you definitely’re capable of optimize the standard of it.

However naturally, as properly, the standard is consistently growing, since you’re getting a lot apply at it. But when you’ll deal with what I have to do, say, for instance, I’m going to do two posts per week on social media. And I wish to ensure they’re actually top quality, that’s going to show your perfectionism handbrake on like nothing else, and also you most likely takes you want two to 3 hours to create these posts, you most likely have a financial institution of all these posts you’ve created that you simply’ve by no means even revealed, like 80%, full, however they want a couple of little issues earlier than you’ll be able to truly submit them. That’s what’s occurs when to start with, particularly we’ve this strategy of much less however higher, it doesn’t really feel secure to our mind, had been judging that so harshly as properly, we venture that onto others. However merely, virtually talking, strategically talking, you don’t have sufficient repetition to really be capable to create top quality work.

So whereas it could be fairly by way of a graphic, or it would sound correct, you’re not truly absolutely capable of develop the concepts you’re sharing to develop your promoting expertise, and all these various things you could develop as an entrepreneur, since you’re merely not getting sufficient repetition, you’re not getting sufficient apply. So you could be targeted on quantity. And that is one thing that has actually, actually, actually helped me on the subject of constructing my enterprise and feeling secure to place myself on the market. That when it got here to my running a blog days, for instance, and that I used to be capable of begin posting persistently, after I simply determined, okay, I’m simply going to start out posting every single day for 30 days, not perpetually, only for 30 days, I’m simply going to share a weblog submit that I like from another person. And right here’s somewhat bit about why I prefer it, or this YouTube video, like that’s actually all I did to start with, I wasn’t assured sufficient to even have an opinion of my very own about what I used to be sharing, not to mention to share it. So I’ve simply shared hyperlinks to different issues.

However I simply determined I’m simply going to do it every single day, for 30 days, as a result of in any other case I’d submit after which I’m going again and have a look at the factor I posted, I edit it and edit it once more. After which possibly I deleted a repost, it was simply a lot drama. And I simply wanted to really get myself transferring. And so I did that when it got here to running a blog when it got here to my YouTube channel. As I discussed, I did a collection a day by day collection that I did, as a result of I wouldn’t have sufficient time to really be capable to be in my very own means about it. Like I created a scenario for myself the place I needed to get it achieved with out overthinking. As a result of if I gave myself the possibility of like, I’ve to do just one video per week. And it’s going to be actually top quality. That’s after I’d spend like eight hours recording one video, as a substitute of spending two hours recording eight movies, for instance.

And simply understanding as properly, like after I take into consideration being the particular person on the opposite finish of that content material, like I can inform in addition to watching different folks’s content material once they suppose it’s so good. However a variety of occasions, it isn’t within the sense of like you’ll be able to simply really feel they’re so in their very own head that’s attempting to say the correct factor. And I would favor like a chatty vlog the place somebody’s simply talking their thoughts. And so it’s simply understanding that it’s like, our mind simply love to consider like what the right content material is. And often we’re simply excited about ourselves and the way we’re perceived, and never the particular person on the opposite finish of that. However I did it when it got here to YouTube, when it got here to this podcast as properly. Initially, I did two episodes per week, as a result of that helped my mind truly get in step with it within the sense that I knew, Okay, if this episode is shit, there’s one other one coming in three days or 4 days or no matter it’s.

And so it truly allowed me to only share issues that was high of thoughts for myself. And to only present up as a substitute of being like, properly, I have to do one episode per week or no matter, and it must be so good. It’s like okay, properly, there’s one other one coming in a couple of days. And there’s one other weblog submit or a YouTube coming in a few days or tomorrow. So it’s okay, if this one isn’t nice, as a result of it’s going to be buried by my future content material that’s coming at a excessive quantity. That actually helped me the identical means we like Instagram, in the event you’re making a excessive quantity on Instagram or Tiktok, for instance, that’s gonna get pushed additional and additional down your feed or your profile or no matter.

So if you’re making a excessive quantity, then fairly quickly nobody’s even going to see these issues that you simply create now in a great way that that helps my mind get on board with okay, though my mind say this actually isn’t adequate to submit and you need to actually rerecord that or no matter. I’m simply going to submit it and maintain going. As a substitute of pondering like that my mind is telling the reality simply understanding that’s my mind, in fact, it’s freaking it out. And it doesn’t need me to publish issues as a result of that’s actually scary. So one other factor as properly, only a last sensible tip I wish to share on the subject of that is that for podcast episodes specifically, however it would possibly assist with every other content material you’re creating, typically my mind and fewer so today, however it nonetheless occurs, however significantly within the early years of it, typically my mind is so convincing that that entire factor that I simply recorded is basically, actually shit. And we should always by no means share that with anybody.

And so in these conditions, what I did is that I might give myself a while away from it, often like a day, however even when I didn’t have that point, if I used to be like recording on the final minute, for instance, then I might pay attention again on double pace and get myself out of the mindset of like, on the lookout for what’s flawed with it, or what may I enhance about it, however simply pondering like, if I used to be listening to this, and I’m listening at double pace, which is way more forgiving, and particularly in the event you watch and hearken to different folks in double pace on podcasts, or like 1.5, or no matter, and also you’re watching itself in a single pace, like in regular pace, you’re going to search out it painful to observe compared. However I really like to hurry it up and be like, Oh, that sounds utterly positive. Once I truly pace it up. It simply helps me to interpret it another way. And it’s simply understanding like, it’s really easy for my mind to be like that wasn’t adequate, don’t publish that allow’s redo that, let’s keep busy with perfecting it or no matter, like final yr as properly.

When it got here to podcasting, I shared a survey to get suggestions on my podcast. However truly it was from a spot of like, I don’t know how you can document podcast episodes, they usually’re not adequate. And I’ll do a future episode about suggestions and what sort of suggestions to get and to acknowledge the place it’s coming from. However simply understanding that there are occasions that we simply form of freaked out, and we’re like, Oh, my God, I want this, I want to determine what’s flawed with this. So I can repair it, when truly the entire time I’ve been capable of do it at a extremely excessive degree. And my work has simply been getting my mind on board with the convenience that I expertise round it and trusting the convenience and never overcomplicating issues, and getting in my very own means about them to actually simply maintain doing it in the way in which that I’ve been doing it that has been working. And that simply because extra persons are listening doesn’t imply I’ve to do it on this completely different means. I may simply actually maintain doing it the identical means.

So there’s all of that. However I hope this has actually helped you concentrate on creating secure visibility and provide you with some sensible steps. So simply to recap, you could meet your self the place you truly are as a substitute of attempting to anticipate your self to be the right you who can simply present up in a single take, do an Instagram story whereas wanting good. And then you definitely go and write your e mail publication in quarter-hour or no matter, to really meet your self the place you might be and actually look at like, what do you truly wish to create? Like why do you wish to be exhibiting up? What does that ideally appear like for you if something may work. Step two is to create a weekly plan that feels secure to comply with via on so energy planning. Right here’s how to do that once more hyperlink in bio slash description, no matter present notes so that you can watch the coaching that I’ve achieved on how you can do energy planning within the three steps. I stroll you thru it in that coaching so you will get began with it. After which the third step is to deal with amount over high quality to take the stress off doing issues completely. So I hope this has been extremely useful and I’ll discuss to you within the subsequent episode.

Outro
If you wish to get shit achieved with out burning out, then I invite you to observe the free coaching that I’ve created on how you can plan correctly as a perfectionist with energy planning. By the tip of the coaching, you’ll be prepared to start out utilizing energy planning in the present day to get your perfectionist mindset in your aspect so you will get out of your individual means in your enterprise. To enroll and watch the coaching. Go to samlaurabrown.com/planning.