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Milestone birthdays invite you to take inventory of who you’re, the place you’ve been and tips on how to greatest align your present actions to make your future imaginative and prescient a actuality. Whereas it is sensible that every new decade can carry a deepening of passions or a shift alongside a continuum, these within the enterprise of social media should additionally cope with evolving past the pursuits that first introduced them clicks.
Entrepreneur Serena Kerrigan finds herself at this very crossroads. As she leaves the only life and her 20s behind—two of the weather that helped her acquire near 1 million followers throughout social platforms—Kerrigan’s savvy branding and perception in herself are serving to her step into what’s subsequent to perform even higher success.
Whether or not you’re turning the web page to a brand new decade or embarking on a brand new endeavor, Kerrigan’s instance gives a roadmap on tips on how to embrace the longer term and maximize new potentialities. On the cusp of turning 30, she displays on her journey to date, and particulars why she hopes her followers be a part of her for her second act. Serena Kerrigan additionally outlines tips on how to construct and keep confidence all through all of your life selections.
Serena Kerrigan is monetizing confidence
With each dad and mom within the media business, Kerrigan was bitten by the content-making bug early. After producing an award-winning brief movie in highschool, she studied visible media and English at Duke College. Following commencement, she interned after which went on to work at Refinery29, the place she created some 60 belongings a month for Fb Stay, Snapchat and YouTube.
Whereas she appreciated the chance, Kerrigan finally realized the corporate wasn’t capitalizing on enterprise and expertise a lot as counting on cash from advertisers and buyers.
“I needed to monetize confidence, however I wanted a product to assist me do this,” Kerrigan says.
She left Refinery29 a month earlier than the pandemic started to construct her empire, and people first few weeks quarantining helped make clear what route her profession ought to take. She launched an Instagram Stay relationship present, spun off corresponding relationship card video games which have garnered greater than $1 million in gross sales and went on a nationwide reside tour.
Whereas her following could have initially ballooned because of her relationship scorching takes, Kerrigan explains that her model is basically about confidence, whether or not that’s with work, friendship or relationship.
“My Roman Empire helps ladies reside fearlessly as themselves,” Kerrigan says. “I created a whole firm and merchandise which can be about treating your self as a prize, and that kind of considering extends to each side of your life.”
What’s subsequent… and why the pivot?
As she turns 30 this month, Kerrigan has began to shift her pursuits utilizing the assets and expertise from the social media house she at the moment occupies.
Final fall, Kerrigan launched SFKTV, the place she streams her personal unique, longform content material. She sees the platform as serving to to supply a launchpad that can finally allow her to jot down her personal film.
“I need to depart a legacy that transcends social media,” she says. “Social media movies have a shelf life, and I didn’t develop up eager to be an influencer. I need to be the subsequent Sofia Coppola.”
Whereas she’s been practising the artwork of storytelling for years, for her subsequent profession part, Kerrigan has a tv author as a mentor and her dad and mom as a sounding board. One other inspiration? Beyoncé.
“She places within the work,” Kerrigan says. “She reveals that it’s not nearly expertise or cash, however who sits down and does it. It’s not about following a format or having to attend this sure college. It’s what you’re in command of—are you going to hustle the toughest?”
Empowering ladies to regulate their very own timeline
Whereas a lot of her followers nonetheless grapple with relationship and relationship woes, as they age out of their 20s, staying on prime of their fertility is changing into extra prime of thoughts. Kerrigan, who’s significantly relationship somebody, can also be making ready for the longer term by freezing her eggs for the second time. By way of Instagram tales and webinars together with her fertility clinic, she hopes to assist demystify the method.
“I need to empower ladies to have possession of their timeline,” she says.
Personally and professionally, Kerrigan feels able to delve into this subsequent territory.
“I consider for those who go and take a calculated threat and an opportunity on your self, you’ll thrive. I’ve satisfied loads of ladies to do the identical.”
Serena Kerrigan’s prime three suggestions for tips on how to construct your personal empire
- Dream massive and comply with your talent set. “Ask your self what comes simple to you, and work from there. I didn’t like modifying movies, so I made a decision to only go reside on Instagram. Don’t create pointless hurdles for your self.”
- You write the plot of your life. Imaginative and prescient board, and don’t be so self-critical. “In the event you have been your fairy godmother—what would your life seem like? Then create a life that appears like that. You’re the author, producer, director and star of your personal life.”
- Discuss to your self in a mirror. “We are saying issues to ourselves and are vital in a means we wouldn’t be with others. Deal with your self such as you’re your personal greatest buddy.”
Picture by Brendan Wixted.
Jill McDonnell is a Chicago-based content material author and communications skilled. She has a bachelor’s diploma in journal journalism from the College of Missouri-Columbia and a grasp’s diploma in public relations and promoting from DePaul College. She is at the moment at work on a psychological thriller novel.
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